Advertising Policies

 

 

1. Go to the website for Advertising Age at adage.com, and read a current article to summarize in your own
words. Write a two-sentence summary, and be sure the summary stresses what the article has to do with
advertising. (Some articles may be about media trends or advertising personnel moving from one agency to
another, so avoid these.) Along with your summary, state the article’s date and headline. People who are not
subscribers to Advertising Age can see only a limited number of articles (usually seven) per month, so if you
become interested in articles you are not going to write about, read them after you read the one for this
assignment.
2. Now go to the site for Adweek at adweek.com, and read a current article to summarize in your own words.
Write a two-sentence summary, and be sure the summary stresses what the article has to do with advertising.
(If it has nothing to do with advertising, find another article to summarize.) With your summary, state the
article’s date and headline.
3. Look at the overall content (not just the content of the articles you summarized) of Advertising Age and
Adweek, and then write two sentences or more about which one of these two websites you think people who
work in advertising would find more interesting and why.

 

Sample Solution

All advertisements and commercially sponsored publications are independent from editorial decisions. BMC does not endorse any product or service marked as an advertisement or promoted by a sponsor in BMC publications. Editorial content is not compromised by commercial or financial interests, or by any specific arrangements with advertising clients or sponsors.BMC reserves the right to decline any type of advertising that is damaging to the brand of BMC or is inappropriate to the content held on the BMC network.BMC will not accept advertising for products or services known to be harmful to health (e.g. tobacco and alcohol products).

If managers want to grow employees and to do something, they can follow the power tactics. Power is related with expert and motivational. Power can inspire in an organization both positively and negatively. In TCC the managers apply power to develop flexible working plan so that employees get motivated and work according to their ease. The management has the power to run the organization according to the company’s objectives. To create a good connection with the employees, managers can positively activity their power. It supports to return the company’s output and revenue. In an organization, different types of power present such as: legitimate power, reward power, expert power, coercive power, and referent power (Markoulli, 2017). All of these powers can be used for an organization not only for favor but also for bad will. Task 2: P2. An evaluation of how content and process theories of motivation and motivational techniques enable effective achievement of goals in an organizational context. An organization achieve their specific target by proper motivation. In business sector 3 types’ motivation present such as content theory, process theory and reinforcement theory (Gladwell, 2017). Content Theories: Content theory describes the positive issues of motivation. It is important on what motivates the individuals. It explains the clarifications of impulses of human needs as well as time and many psychologists strived to describe these needs. There are some theories include in content theory such as Maslow’s hierarchy of needs, McGregor’s Theory X and Y, ERG theory, Herzberg’s Motivational theory, and McClelland’s theory of needs. The main advantages of content theory that it can make employees be positive. Here motivator motivates each employee individually that’s why employee do their work very easily and correctly. For this theory, employees are fulfilled their basic needs (Hall, 2017).

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