Advertising Policies

 

 

 

 

 

 

 

1. Go to the website for Advertising Age at adage.com, and read a current article to summarize in your own
words. Write a two-sentence summary, and be sure the summary stresses what the article has to do with
advertising. (Some articles may be about media trends or advertising personnel moving from one agency to
another, so avoid these.) Along with your summary, state the article’s date and headline. People who are not
subscribers to Advertising Age can see only a limited number of articles (usually seven) per month, so if you
become interested in articles you are not going to write about, read them after you read the one for this
assignment.
2. Now go to the site for Adweek at adweek.com, and read a current article to summarize in your own words.
Write a two-sentence summary, and be sure the summary stresses what the article has to do with advertising.
(If it has nothing to do with advertising, find another article to summarize.) With your summary, state the
article’s date and headline.
3. Look at the overall content (not just the content of the articles you summarized) of Advertising Age and
Adweek, and then write two sentences or more about which one of these two websites you think people who
work in advertising would find more interesting and why.

 

Sample Solution

place in France and England during the French Revolution. Charles Dickens demonstrates how Sydney Carton makes his decisions based on love for the benefit of others and himself and Madame Defarge makes her decisions based on hate which causes the pain and sorrow of many people. Dickens suggests that love overpowers hate because in the end those who acted on hate don’t have happy endings. Sydney Carton shows his unselfish love through his sacrifice for others; he loves the Manette family so much that he will give up his life for theirs. Sydney once says to Lucie “For you, and for any dear to you, I would do anything. I would embrace any sacrifice for you and for those dear to you. And when you see your own bright beauty springing up anew at your feet, think now and then that there is a man who would give his life, to keep a life you love beside you” (157). He lives up to what he says because later in the story he sacrifices his life so that Lucie could be with her husband Charles Darnay. He knew that Charles is what made Lucie happy and he wanted her to be happy. Sydney loves Lucie so much that he accepts the fact that she would never marry him and instead is happy that she is with Charles. He is a selfless man that is always thinking about others and never himself. Sydney was not always this way though. There was a time when he was always very depressed. Towards the beginning of the novel Sydney and Charles go out for a couple drinks and Sydney says “I am a disappointed drudge, sir. I care for no man on earth, and no man on earth cares for me” (102). He is disappointed not with himself but those around him. He drinks to solve his problems which doesn’t actually do much for him. He was a man that didn’t care about anybody including himself. Later on in the story this problem is solved because of his love for Lucie. He begins to deeply care about others especially the Manettes. In conclusion, Sydney is a selfless man that sacrifices himself for benefit of others. In contrast to Sydney Carton, Madame Defarge acts on h

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