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Aesthetic rules

Aesthetic is a branch of philosophy that deals with the nature of beauty and taste, as well as philosophy of art. Some of the aesthetic rules include: 1. Minimalism is must, maximize your white space. White spaces are really necessary to make better and simplified layout as it eventually makes the user focus on the content which they are intended to see. 2. Micro interactions make the design look more organic and responsive. 3. When in doubt, use muted colors. Muted colors allow designers to create depth within a page without breaking the rules of minimal flat design. 4. Light always comes from top. Shadows are invaluable cues in telling the human brain what user interface elements we are looking at. 5. Create a single focus point for each screen. Emphasis is a strategy that aims to draw the viewer`s attention to a specific design element.