https://www.businesswire.com/news/home/20200309005841/en/Sutter-Health-Aetna-Continues-Innovation-Anytime-Access
https://www.aetnainternational.com/en/about-us/explore/current-affairs/aetnas-visionary-digital-health-ecosystem.html
https://cisr.mit.edu/publication/2015_1101_AetnaDigitalEcosytem_WeillWoernerSamuel

https://www.fiercehealthcare.com/special-report/aetna-uses-consumer-feedback-to-develop-assess-digital-assets
https://www.strategy-business.com/blog/Aetna-Frugal-Healthcare-Strategy?gko=432ba
https://www.digitalcommerce360.com/2018/03/28/aetna-rolls-out-a-new-app-and-a-fresh-approach-to-mobile/
https://www.cnbc.com/video/2017/12/04/cvs-ceo-larry-merlo-on-aetna-deal-its-the-perfect-time-to-bring-these-companies-together.html
https://www.digitalcommerce360.com/2017/08/01/why-aetna-keeps-building-out-digital-healthcare/
https://www.zdnet.com/article/cvs-health-and-aetna-bet-69-billion-merger-on-analytics-data-digital-transformation/
write an 7-8 page detailed case analysis that addresses the issues listed under the following Grading Rubric.
Grading Rubric for the Project: Use these elements as headers for your paper:
I. Short History of the company – 20 points
II. Quadrant of the Digital Business Model Framework in which the company started out – 20 points
III. Competition from companies who had already adopted digitalization– 20 points
IV. How the company now rates on the eight organizational capabilities needed to become a next-gen digital enterprise – 20 points
V. How the company now competes digitally through content, customer experience, and digital platform – 20 points

NOTE: As business professionals, you must prepare reports and papers with well-thought out content and professional-looking presentation. The same goes for MBA projects. The content of your paper will, of course, be graded, but points will be taken off for failure to abide by the formatting instructions below and on p. 4 of this project description.
• Project length: -10 for each page short of the full 7-page minimum.
• Word document required (Do not submit pdfs.)-6
• Margins (1-inch all around) Do not indent the narrative or sections of it. -6
• Spacing (double-spacing throughout) -6
• Section headers as required -6
• Graphic(s) if used, in appendix following reference list -4
• At least 5 references, one of which must be the What’s Your Digital Business Model text -6
• Typeface (Times New Roman 12-point) is to be used throughout the project) -6
• References listed in correct format and in alphabetical order -6
• All references cited in the narrative -6
• All reference citings in correct format -6
• If no references listed -10