Air Canada

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For this project, you will work in a group to:
• Company chosen is Air Canada to research

• Discuss and analyze the following questions:

1. Does the company seek to understand and respond to the needs of their stakeholders?

Include in-text citations and a reference page, following the APA 7th edition citation guide.
• References should include a minimum of 3 reputable sources (i.e., CSR reports, articles, journals, a chapter of the Textbook, etc.)

Stakeholder Perspective
In this part, you will look at how the company incorporates a stakeholder perspective in all decision making. An essential aspect of this shift to a stakeholder model is the issue of prioritization (see Chapter 3). Look at how the company prioritize its stakeholders especially when the company’s resources are limited.

 

Sample Solution

Air Canada does seek to understand and respond to the needs of their stakeholders. According to a 2017 report from Corporate Knights, Air Canada was ranked as one of “the world’s most sustainable companies” based on its commitment to investing in initiatives that would benefit its stakeholders (Corporate Knights). Examples include offering employees enhanced benefits packages including medical coverage and retirement savings plans, providing customers with improved services such as Wi-Fi access while flying, and investing in environmental sustainability efforts such as reducing emissions by 15% compared with 2005 levels. Additionally, the company has created an employee diversity council which meets regularly in order to discuss ideas for increasing workplace inclusion (Air Canada). This suggests that Air Canada is actively engaging with their stakeholders and listening to feedback so they can make changes accordingly.

Related to the mini-case discussed in class today: Is non-discrimination on the basis of classifications such as those protected under in the EEOC reading a fundamental universal right, regardless of the country/location/culture/religious context of a business or its home country?  Or is such non-discrimination variable as a right, depending on culture, etc.?  What if customers in a particular country or culture have a discriminatory preference-for example, if customers in a particular industry or culture statistically have a greater preference for interaction with someone of a specific gender, race, nationality, etc.?  Should companies be permitted to consider such a customer preference in their hiring and employment practices?  Why or why not?

Under the laws enforced by EEOC, it is illegal to discriminate against someone (applicant or employee) because of that person’s race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability or genetic information. It is also illegal to retaliate against a person because he or she complained about discrimination, filed a charge of discrimination, or participated in an employment discrimination investigation or lawsuit. I believe that this should be enforced regardless of the country/location/culture/religious context of a business or its home country.

In the case, “Protecting Against Birth Defects”, discussed in class, the company had policies that prohibited women without proof of infertility from working with chemicals associated with birth defects. I disagree with the policy of this company because it discriminates on the basis of gender. Although the risks associated with the children of women working around these chemicals was higher, the offspring’s of men also faced similar risks. It is unfair to have this policy in place only for women. A fair policy would have been demanding proof of infertility irrespective of gender. The company will need to protect itself from future litigations if a child was born with defects. Although the company could have clearly stated the risks involved to all employees regarding birth defects, it does not protect the company against future lawsuits by th

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