In order to delve deeper into critical issues at the juncture of social media and society, you will be responsible for submitting a short essays assignment on: Algorithms, Personalization, and Social Media.
Social media algorithms are always changing, making it difficult for social media professionals to stay up to date. As you know, the digital world is always advancing and changing. This article is a great introduction of how algorithms work for content creators.
Many social media platforms post epic pictures, well written stories and well shot videos. Though many times there isn’t as much thought behind whether that content is really needed or wanted (by the user). That’s the real secret. Ask yourself, “who really needs this”? If you are running social media accounts for a business, it’s important to listen to customers if the have requests or inquire more information. The customer is essentially helping you build targeted content. For an influencer, “have your followers asked you to post how-to videos”? This is another perfect way to build targeted content.
Tip: Simply ask your followers what they want. You’re attempting to communicate with them (which enriches engagement and builds community). Before posting a single photo, article, or video think to yourself, “What do they [your followers] want you to communicate?
***Describe key concepts and takeaways you learned from the reading and both videos.
Other important items that you should consider are:
Use APA or some other appropriate writing style.
Sources:
1. https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work
2.https://www.ted.com/talks/nicole_martin_bridging_the_gap_personalized_marketing
3.https://www.ted.com/talks/dao_nguyen_what_makes_something_go_viral?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare