Communication, language and discourse provide the structural influences through which stereotyping and racism is maintained (Gandy, 1998). The discursive reproduction of racism is manifest in various pragmatic forms, but scholars have noted that stereotyping and racial ideology is most crucially reproduced by, or with the help of, the mass media. Browne, Firestone, and Mickiewicz (1994) summarized the role of the mass media in the reproduction of racial ideology when they contend that, ‘‘Majority cultural domination often carries with it the power to stereotype. It is in itself a way to maintain power, in fact, because it underlines the ability of those holding power to determine how to portray those who do not.’’ The mass media are ideal vehicles for stereotyping, ‘‘because they extend throughout society, and frequently serve as trend-setters, taste-makers, labelers, and the raw material for daily conversation’’ (p. 8). Among the mass media the news genre plays an important role in this process of reproduction. It serves as a common denominator for consideration of national issues, and is perceived as offering a more or less accurate representation of the social and political world.