The fifteen year-old patient was scheduled for surgery on the right side of his brain to remove a right tem- poral lobe lesion that was believed to be
causing his epileptic seizures. The surgery began with the sur-
geon making an incision on the left side, opening the skull, penetrating the dura and removing significant portions
of the left amygdala, hippocampus and other left-side brain tissue before it was
discovered that they were working on the wrong side.
The left-side wound was closed, the right side was opened and the pro-
cedure went ahead on the right, correct side. The error in the O.R. was revealed
to the parents shortly after the surgery, but only as if it was a minor and incon-
sequential gaffe. The patient recuperated, left the
hospital, returned to his regular activi- ties and graduated from high school before his parents could no longer deny
he was not all right. After a thorough neurological assessment he had to be
placed in an assisted living facility for brain damaged individuals.
When the full magnitude of the consequences came to light a lawsuit
was filed which resulted in a $11 mil- lion judgment which was affirmed by the Supreme Court of Arkansas.
A circulating nurse has a le- gal duty to see that surgery does not take place on the wrong side of the body. The preoperative documents failed to identify on which side the surgery was to be done. It was below the standard of care for the circulating nurse not to notice that fact and not to seek out the correct infor- mation.
SUPREME COURT OF ARKANSAS December 13, 2012
Operating Room: Surgical Error Blamed, In Part, On Circulating Nurse’s Negligence.
Surgical Error Blamed, In Part, On
Circulating Nurse’s Negligence
The Court accepted the testimony of the family’s nursing expert that a
circulating nurse has a fundamental responsibility as a member of the surgi- cal team to make sure that surgery is
done on the correct anatomical site, especially when it is brain surgery.
The circulating nurse is supposed to understand imposing terms like se-
lective amygdala hippocampectomy and know the basics of how it is sup-
posed to be done. Hospital policy called for the sur- geon, the anesthesiologist, the circulat-
ing nurse and the scrub nurse or tech to take a “timeout” prior to starting a sur-
gical case for final verification of the correct anatomical site.
The circulating nurse should have available three essential documents, the surgical consent form, the preoperative
history and the O.R. schedule. The full extent of the error, that is,
a full list of the parts of the brain that were removed from the healthy side,
should have been documented by the circulating nurse, and failure to do so
With the rise of technology and the increasing number of hours that are spent on social media, targeted marketing has begun to thrive over the years. Targeted marketing is a form of advertising, including online, that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic based on, economic, sex, age, the level of education, income level and employment or psychographic focused, based on consumer’s values, personality, attitudes, opinions, lifestyles and interests. Algorithms are put in place to sort this data that identifies consumers with specific needs or characteristics to match with appropriate products or brands. This sector of advertising started to grow exponentially, with an increasing potential to be in breach of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing rules about harassment. Figure 7 shows how divided the opinions of the public are about this method.
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