Organization: Acme Animal Rescue

Current Website: Acme Animal Rescue currently has a website, but it is outdated and not user-friendly. The website is difficult to navigate and does not effectively communicate the organization’s mission and services.

Website Goals: The new website should:

• Promote the organization’s mission and services: The website should clearly and concisely explain Acme Animal Rescue’s mission to save the lives of animals in need. The website should also highlight the organization’s various services, such as adoption, fostering, and volunteer opportunities.
• Increase adoption rates: The website should showcase adoptable animals with engaging photos and videos. The website should also make it easy for potential adopters to submit an application.
• Raise awareness and support: The website should educate the public about animal welfare issues and encourage them to support Acme Animal Rescue through donations, volunteering, or other means.

End-User Characteristics:

• Animal lovers: The website should appeal to people who love animals and are passionate about animal welfare.
• Potential adopters: The website should be designed to attract potential adopters and make it easy for them to find the right pet for their family.
• Volunteers: The website should provide information about volunteer opportunities and make it easy for people to sign up to volunteer.
• Donors: The website should provide information about how to donate to Acme Animal Rescue and make it easy for people to make a donation online.

Competitors: Acme Animal Rescue’s main competitors are other animal shelters and rescue organizations in the area. These websites typically have similar goals as Acme Animal Rescue’s website, such as promoting adoption, raising awareness, and generating support.

Website Frame:

Homepage:

• Hero image: A large, eye-catching image of an adorable animal.
• Headline: “Saving the lives of animals in need.”
• Call to action: “Adopt, foster, or donate today!”

Navigation:

• Main menu: Home, About Us, Adopt, Foster, Volunteer, Donate, Contact Us
• Social media icons: Facebook, Twitter, Instagram

Content:

• About Us: A brief overview of Acme Animal Rescue’s mission, history, and services.
• Adopt: A searchable list of adoptable animals with photos, descriptions, and adoption fees.
• Foster: Information about the foster care program and how to become a foster parent.
• Volunteer: Information about volunteer opportunities and how to sign up to volunteer.
• Donate: Information about how to donate to Acme Animal Rescue, including a secure online donation form.
• Contact Us: Acme Animal Rescue’s contact information, including address, phone number, and email address.

Webpage Frame:

Adoption Page:

• Search bar: Search for adoptable animals by breed, age, size, and other criteria.
• Animal listings: A list of adoptable animals with photos, descriptions, and adoption fees.
• Animal details page: A detailed page for each adoptable animal with more photos, videos, and information.
• Adoption application form: An online adoption application form that potential adopters can fill out.

Additional Considerations:

• Mobile responsiveness: The website should be responsive and easy to use on mobile devices.
• Accessibility: The website should be accessible to people with disabilities, including those who use screen readers.
• Search engine optimization (SEO): The website should be optimized for search engines so that it can be easily found by potential adopters and supporters.

Conclusion:

Acme Animal Rescue’s new website should be a valuable tool for the organization to promote its mission, increase adoption rates, raise awareness, and generate support. The website should be designed to appeal to a wide audience of animal lovers, including potential adopters, volunteers, and donors. The website should also be user-friendly, accessible, and mobile responsive.