Select any ad from the period 1860-1960. Make sure the ad has both images and text. When and where does this ad appear? Who is the audience for this ad? Is the ad trying to persuade the consumer to buy something, to switch brands, or is it simply trying to cultivate brand identity?
How does the ad use visuals to attract attention? Consider use of color, lines, shape, proportion, and the way the eye is led. Consider font, logo, and product design. Does image or text dominate? In the ad you have selected, what advertising strategies and values are used to appeal to consumers? (i.e. is there misuse of language, appeals to family, vitality, prestige of science, need to create a pleasant social self, fear of consequences if product isn't used, value of convenience, use of celebrity etc.) Consider other uses of language such as repetition, puns, etc.
Overall, what does the ad say about advertising in the period in which it appeared-for example, is the ad primarily informational or transformational? Does it reflect a shift to visual communication? Sum up your observations.