Applied Managerial Marketing

 

Based on your discussions with Michelle, you have developed a clear picture of the environmental issues that will affect the initial release of the new product. As you compile your notes, the phone rings.

“Hello?”
“Hi. This is Michelle. I want to touch base with you about your presentation to the board next week. Do you have any questions about the upcoming meeting?”
“Thanks for calling,” you say. “You have good timing. I was just reviewing my notes and working on my PowerPoint presentation. I think I’ve covered the areas we discussed at our last meeting. Do you have something else that you want me to include?”
“Oh, good,” says Michelle. “Yes, I’d like you to share 3 or 4 goals for the marketing project, too. Make sure these goals are specific as possible. You might want to lead with the goals, but I’ll leave that up to you. Naturally you’ll need to do some research to determine the types of goals that are relevant for a new product project like this. Be as specific as you can when outlining realistic expectations.
“Okay,” you say as you jot down more notes. “Anything else?”
“Just be sure to include your thoughts about whether we should develop a product that can be marketed world-wide. You know that is one of their main concerns. You’ll have about 30 minutes for your presentation. ”
“Will do. Thanks for the information. I think about 10–15 slides should be about right for a 30-minute presentation.”
The students should list and explain 3–4 goals that a company in this situation should set for itself. The explanations should be 2–3 sentences each, and they should include citations from the text and other sources. Each goal should be as specific as possible; for example, the goals might include—among other things—the following items:

Sales in dollars or units
Market share
Customer awareness
Profit
Return on investment
Customer satisfaction

Sample Solution

programme’s responsibility is to handle global environmental problems that have devastating concerns on the world’s economy. According to Boyce the United Nations Environmental programme is seen as “a toothless organisation” whose job is limited to giving support and advice. Boyce further suggests that the insufficient enforcement’s abilities are deliberate by the intentional organisation setting rather than seeing it as accidental. Primarirly,It is thus necessary that the United Nations Environment programme ought to be managed well to achieve its desired objectives in global governance arena. However, other important institutions, for example, the World Trade Organization is overal assigned with the obligation of dealing with particular trade issues and the World Bank has also done well in addressing world financial challenges. However, the World Bank has demonstrated little progress when it comes to global governance. The World Bank continues to part of the unpopular financial dealings and continues to be hesitant on improving and setting good financial guidelines that are in line with the objectives of peace building around the world when supporting global governance. As a result, Boyce, further believes that the best way to manage World Bank Concerns, is not to destroy it the institution, but, rather, to democratise it. Global governance continues to be depicted by extremely powerful supranational powers in modern times. For example, in Hague, the International Court of Justice has fundamentally assisted in working out many of international governance unfairness. Fundamentally, in spite of this, new tribunals have come to help in effecting global governance. Thus, the perceived importance of international courts is so far to be observed.

Accordingly, Global governance describes the global politics that is not only restricted to one country or perhaps a few countries, but rather entails a larger involvement of players. The demolition of political walls, for instance, the political Berlin wall, together with the world-wide-web development, have triggered exceptional accomplishments in almost all the aspects of the world setting and global governance. Nevertheless, such types of accomplishments are as a result of increased levels of democracy across many nations around the world, in addition to lower poverty levels, and better accessibility to schools, advice, as well as accessibility to meals per day, has improved global governance around the world. Needless, to argue that globalization has created fundamental change around the world, however increasingly critical i

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.