Audio narration for the CMO

Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.
Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.
Prompt
Create a PowerPoint presentation with audio narration for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.
Note: Remember to use both on-screen text and audio narration or speaker notes in your PowerPoint slides to convey your information effectively. If narration is not possible due to technical challenges, develop precise and extensive speaker notes while addressing all the rubric elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.
Specifically, you must address the following criteria:
Identify two SMART objectives—one for each marketing strategy identified in the previous assignment. (slides 1–2)
How does each objective align with the SMART framework? Begin this part by restating the identified marketing strategies and then state the SMART objectives.
Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies. (slides 3–4)
What are your reasons for choosing each KPI?
Determine two methods to monitor the results of the identified KPIs. (slides 5–6)
Why have you chosen these methods?

 

 

 

 

Sample Solution

Good morning everyone , my name is _____ and I am presenting today on behalf of the CMO to discuss our marketing objectives for the upcoming year.

The goal of this presentation is to establish a cohesive strategy that can be implemented across all regional parks. To do so, we need to define an overall mission statement and set measurable goals that will guide us toward achieving it. With these goals in mind, we must also create key performance indicators (KPIs) which will tell us if we are meeting our objectives or if there are areas where further improvement is needed.

To begin with, our mission should encompass both short-term and long-term objectives . Short-term objectives focus on increasing customer awareness by leveraging digital media channels such as social media and search engine optimization (SEO). Long-term objectives focus on cultivating relationships with customers by providing exceptional experiences at each park location. These two areas will form the foundation for all other marketing activities.

In terms of success criteria, KPI’s should include both quantitative metrics such as website traffic, sales revenue, customer satisfaction scores as well as qualitative measures like user experience feedback or testimonials from customers. We can track these data points using a combination of analytics platforms and surveys.

Finally ,we need make sure results being monitored regularly adjust plan necessary ensure maximum efficiency . As such KPIs should viewed weekly monthly basis depending upon specific objective order identify any potential issues early possible.

In conclusion ,by setting broad yet measurable marketing goals creating relevant key performance indicators enable team evaluate progress quickly accurately make adjustments accordingly too maximize effectiveness our strategy across all locations.

Transient memory is the memory for a boost that goes on for a brief time (Carlson, 2001). In reasonable terms visual transient memory is frequently utilized for a relative reason when one can’t thoroughly search in two spots immediately however wish to look at least two prospects. Tuholski and partners allude to momentary memory similar to the attendant handling and stockpiling of data (Tuholski, Engle, and Baylis, 2001).

They additionally feature the way that mental capacity can frequently be antagonistically impacted by working memory limit. It means quite a bit to be sure about the typical limit of momentary memory as, without a legitimate comprehension of the flawless cerebrum’s working it is challenging to evaluate whether an individual has a shortage in capacity (Parkin, 1996).

 

This survey frames George Miller’s verifiable perspective on transient memory limit and how it tends to be impacted, prior to bringing the examination state-of-the-art and outlining a determination of approaches to estimating momentary memory limit. The verifiable perspective on momentary memory limit

 

Length of outright judgment

The range of outright judgment is characterized as the breaking point to the precision with which one can distinguish the greatness of a unidimensional boost variable (Miller, 1956), with this cutoff or length generally being around 7 + 2. Mill operator refers to Hayes memory length try as proof for his restricting range. In this members needed to review data read resoundingly to them and results obviously showed that there was a typical maximum restriction of 9 when double things were utilized.

This was regardless of the consistent data speculation, which has proposed that the range ought to be long if each introduced thing contained little data (Miller, 1956). The end from Hayes and Pollack’s tests (see figure 1) was that how much data sent expansions in a straight design alongside how much data per unit input (Miller, 1956). Figure 1. Estimations of memory for data wellsprings of various sorts and bit remainders, contrasted with anticipated results for steady data. Results from Hayes (left) and Pollack (right) refered to by (Miller, 1956)

 

Pieces and lumps

Mill operator alludes to a ‘digit’ of data as need might have arisen ‘to settle on a choice between two similarly probable other options’. In this manner a basic either or choice requires the slightest bit of data; with more expected for additional complicated choices, along a twofold pathway (Miller, 1956). Decimal digits are worth 3.3 pieces each, implying that a 7-digit telephone number (what is handily recollected) would include 23 pieces of data. Anyway an evident inconsistency to this is the way that, assuming an English word is worth around 10 pieces and just 23 pieces could be recollected then just 2-3 words could be recalled at any one time, clearly mistaken. The restricting range can all the more likely be figured out concerning the absorption of pieces into lumps.

Mill operator recognizes pieces and lumps of data, the qualification being that a lump is comprised of various pieces of data. It is fascinating to take note of that while there is a limited ability to recall lumps of data, how much pieces in every one of those lumps can differ generally (Miller, 1956). Anyway it’s anything but a straightforward instance of having the memorable option enormous pieces right away, fairly that as each piece turns out to be more recognizable, it tends to be acclimatized into a lump, which is then recollected itself. Recoding is the interaction by which individual pieces are ‘recoded’ and appointed to lumps.

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