Aurora Cannabis Inc. – Annual Information Report as of 30 June 2017

1) Read the company’s annual report and apply Abell’s model to identify and analyze the company strategies. Your answer must clearly identify the firm’s strategies and show your awareness of strategic management theory as applied by the company. Clearly and succinctly, outline how its strategies are applied to achieve its corporate goals. Identify whether any red flags exist that the company must address if it is to succeed with its strategy.
2) Using the Porter analysis, examine the industry in which the company operates. You must fully explain your assessment of the Porter forces with reference to the evidence presented in the case. As stressed in the module, the Porter analysis is of the industry/sector in which the firm operates. Focus your attention on the industry as a whole and be mindful of the segment in which the firm operates. The assessment must be complete and show your awareness of all the factors shaping the industry.
3) Prepare a SWOT and macro analysis (the SWOT and Macro analysis is to be presented in a table format only) of the company. Comment on the firm’s competencies, capabilities, and resources; and relate the same to the opportunities and threats confronting the firm. Using the SWOT and macro analysis as your guide, provide insights into the strategies that company selected. Is the strategic direction of the firm consistent and appropriate?
4) Based on your awareness of the firm, provide an assessment of the firm’s overall strategic options, alternatives, direction, and future outlook.
5) Identify and explain the strategic levels that the firm is expressing and assess whether the company has the competencies, resources, and capabilities to achieve its goals. With regard to the industry life cycle, comment on whether the strategies are appropriate to address the firm’s opportunities and threats.
6) Identify and comment on the principal competitive challenges that the firm faces.
7) Identify, and analyze the strategic group in which the company places. How does its position in the strategic group shape its principal strategy? Based on what the documentation reveals, are its principal strategies appropriate in the current industry cycle?
8) Identify and explain the company’s market entry approach and describe how its market entry approach correlates to its strategic thrust.
9) Based on your awareness of the firm, what must the firm do to improve its performance and long-term sustainability? As appropriate, refer to strategic management theory and the evidence from the case to support your assessment.
10) Identify, and analyze the generic building blocks and the strategies that this organization is expressing. Which building block is the most important for this firm and outline the relationships between the four blocks.
11) Examine and comment on the company’s international ventures. What is the rationale for such ventures, and what approach is the firm taking in these other markets? Discuss whether the firm’s strategies conform to what the theory suggests would be appropriate in these ventures, and identify what competencies it is leveraging in its international activities.
12) Identify and discuss the short and long-term risks and assess and evaluate how the company has managed these risks.
13) Assess and comment on the appropriate structure and controls that the company must apply.
14) Analyze and discuss the firm’s complementary assets and its approach to maximizing these assets. Are its decisions and actions consistent with strategic management theory?
15) Assess the long-term future of the company. Address this in terms of the industry life cycle and the viability of the firm in the current competitive environment.

Tchaikovsky Research Paper
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From a melodic point of view, Australian stone legends AC/DC are known more for their ‘mammoth force harmonies’ and compelling stone sound as opposed to the internal functions of the band as business. Authors Angus and Malcolm Young set up the band right in 1973 and set up their strength and rock sound with colossal hits, for example, ‘Expressway To Hell’ and ‘High Voltage’. Air conditioning/DC never wandered away from their underlying foundations as each collection and each tune close on sounds the equivalent. This wasn’t such a terrible thing; Millions of fans have and still will purchase passes to perceive what is left of AC/DC and even the most bad-to-the-bone fans will say that each melody sounds diverse in a manner. Air conditioning/DC are additionally notable for their ‘raucous picture, mammoth riffs and macho verses about sex, drinking and perdition… ‘ (Rolling Stone, 2018) and these have helped them on the pathway to being perhaps the greatest band on the planet. Music at the hour of AC/DC’s appearance was loaded up with punk, metal and dynamic stone and in examination; AC/DC weren’t composing music that moved time marks or keys. With music that pushed limits, it would be difficult for this band to make an imprint. In time notwithstanding, this band would get known for more than their oversimplified riffs. Angus Young, the groups ‘student’ lead guitarist would start to flabbergast individuals with his regularly tumultuous stage shenanigans. Youthful would likewise make Chuck Berry’s duckwalk much increasingly well known too as this move would go with each melody in some from or another. The collections that this band put out go Platinum before long yet anyway conversely, they have never split the diagrams with any singles in America. Angus and Malcolm Young moved from Scotland in 1963. With help from The Easybeats individuals George Young and Harry Vanda, AC/DC made their mark in the wake of discovering Bon Scott and enrolling him as the artist. Vanda and Young had just had involvement in the Australian music scene and would help AC/DC on their initial four collections.

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Before the finish of 1976, AC/DC’s third collection “Grimy Deeds Done Dirt Cheap” showed up in record stores in both Australia and the U.K. They had no issue getting gigs in the U.K as their music wasn’t as unruly as punk and so on. ‘May There Be Rock’ would likewise get well known in 1977 and a consequent help opening with Black Sabbath would in the long run follow. Malcolm Young anyway would experience struggle with the bassist from Sabbath which would then bring about AC/DC being expelled from the visit. This combo of AC/DC and the Easybeats would help make the armies of fans in Australia and in the end the U.S with ‘Roadway to Hell’ turning out to be platinum in 1979. This would all be fleeting incidentally as in February 1980, Bon Scott would die following a night out drinking vigorously. After two months, he would be supplanted by ex-Geordie artist Brian Johnson. These occasions would prompt the creation and arrival of ‘Back In Black’ in 1980, it would then proceed to sell 22 million duplicates and become one of the best selling collections ever.

There are a couple of things that can be seen about the accomplishment of AC/DC. This band knows the group they are playing as well and they without a doubt realize that fans from the 70’s are carrying their children to appears also which can make a family association with the fans and the band. Keeping up a predictable sound around groups that changed to fit the pattern is intense and ‘gutsy’ as each collection had the danger of being exhausting and dull. The ongoing expansion of their discography online implies that they currently have different spilling administrations accessible for fans as well as newcomers the same. Beforehand, the music was just accessible through the acquisition of physical duplicates, for example, CD and Vinyl which ordinarily isn’t perfect right now advanced music. With chances to purchase CD’s and so on at shows, fans likewise can buy different product relating the groups brand, for example, flags, light up fallen angel horns and inflatable toy guitars and this helps make for a remarkable live show.

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