Bank’s market strategy.

 

 

 

 

Research a bank’s market strategy. The bank can be local or national but
try to use a bank and not a credit union.
a. Look at annual reports, news stories, pricing and general behavior.
b. Determine their value proposition. What do they do “special” to attract and retain
customers?
c. Provide a brief summary of your findings and support your conclusions with facts.
Research data:…………………………………………………………………………………………
The Federal Reserve Bank of St. Louis maintains economic data in a system called Federal Reserve
Economic Data or FRED. This web site is located at http://research.stlouisfed.org/fred2/. Please
explore this web site; it contains a wealth of economic data on the economy, interest rates and
banking. Most the research projects will require data that is available from this web site where you
can either copy a graph that you create or

Sample Solution

further the objectives of their organisation. And lastly the third type of need is the need to achieve (N-Arch), excel and succeed. A person with this type of need, will set goals that are challenging but realistic. The goals should be challenging so that the person can feel a sense of achievement. However, the goals also have to be realistic as the person believes that when a goal is unrealistic, its achievement is dependent on chance rather than personal skill or contribution.

From looking at (appendix 1) how the Manager and deputy manager approached and managed the staffing situation to resolved concerns, they both mainly showed a need of N-affil with some qualities of an N-Arch. This is might illustrate to staff that the manager comes over friendly and approachable but also sets realistic goals that the staff will meet. However, the manager may need to show signs of N-Pow, so that there is a sense of power, impact and strong leader as the deputy manager appears more diverse in decisions needing to be implemented. The deputy manager appears to use the John Adair theory. Adair (2009) found that effective leaders need to concentrate on three specific areas of their business at any one time and these are the task in hand, the group’s needs and the needs of the individual. Adair (1973) believes that the task needs a team because one person alone cannot accomplish, if the team needs are not met the task will suffer and the individual will not be satisfied and if the individual needs are not met the team will suffer and performance of the task will be impaired. McCelland (1961) affirms that within my case study there is a clear team below the deputy, the needs were met as the staff members had a chance to express their opinion and concerns their individuals needs were also met as the manager provided a comfortable environment for the discussion.

This then takes us onto the third level, love and belonging. Building friendships within the staff team and trusting each other. This can also be linked to Adair’s theory the first stage of N-affil seeking friendly relationships and human interaction. This could be seen that staff motivation could reflect on practice and the children. Therefore, this needs to be met so that the individual feels comfortable and confident around their team so that they can obtain

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