website some videos of the customers who are really satisfied with the company. Customer retention is another objective of judging the customer who is repeating their purchases in Tesco plc. They took initiative by providing loyalty card to its customers. Tesco Clubcard is a world-leading loyalty card scheme, with around 15 million active cardholders. This Clubcard enables Tesco to better understand their customers and say a big thank you for shopping with them. Customer perspective is justified by increase in the number of clubcards or loyalty cards which has increased over the years. Many customers are happy with Tesco. I had prepared a questionnaire (APPENDIX) in which asked questions to some customers. On an average the customers are happy with the company.

Financial perspective: According to Kaplan and Norton (1992), financial goals of the company are profitability, growth and shareholders’ value. The main objectives of the Tesco regarding the financial perspective are:

• Grow sales
• Maximise profit

Every company wants to grow and earn more profit. It is one of the main objectives of every company. It is the same with Tesco PLC. Tesco’s main objective is to grow in sales. It measures by comparing the sales of the company as a five year summary. The sales of Tesco have increased considerably from £36957 m in 2005 to £59426 m in 2009. Another important objective is to maximise their profit which is measured through their income statement. The in 2005 was £1925m to £3128m in 2009. Financial perspective includes sales growth which is clearly justified by the increase in their sales (FIVE YEAR SUMMARY IN APPENDIX) in the last 5 years.

Internal perspective: According to Kaplan and Norton (1992), this segment of balan