aining power of customers

There are no costs for people to switch and join different obstacle race. No memberships are included so there’s no contract for people to stay. Participants can even choose to transfer their registration to someone else In any case they won’t be able to make it.

Bargaining power of supplier

Supplier would want to work and supply for Spartan Race as they have a large number of participants. And because of this, suppliers can increase the prices of the products. Having a number of sponsors with big names such as Reebok can help Spartan Race to decrease numbers of products by suppliers. Companies would want to sponsor Spartan Race as a way of branding awareness.

Competitive Rivalry

A number of other Obstacle Races such as Ninja Warrior, Viper Challenge, Mud Warrior and Mens Health Urbanlathon, are also known across countries. They too have been around for a number for years. Comparing to Spartan Race, they do not have the unique features that Spartan Race have to offer. A tight rivalry would be to Ninja warrior as both of them have their own tv show and well known across countries.

Definition of SWOT Analysis

A SWOT analysis identifies the strength, weakness, opportunities and threats in organization. Strength and weakness are evaluated internally while opportunities and threats externally. Formulating the strategy and using the knowledge of an organization are the objectives of SWOT analysis.

Strength Analysis

Spartan Race have a strong brand recognition. Mention Spartan Race and instantly people will think of obstacle race. Other than an obstacle race, Spartan Race sells workout gear, nutritional products, hosting own TV show, publishing books and also digital magazine which makes them different from other obstacle race organisation. They are also open to all ages even children and people with disabilities.