Blue Jens Market

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How to succeed in the global denim market | Apparel Industry News | just-style

 

1. Identify the major competitors in the blue jeans market.
2. Who has the leading market share, whose shares have declined?
3. What segmentation is (has) occurring/occurred in the blue jeans market and why?
4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?

Sample Solution

 

The global denim jeans market size was valued at USD 64.62 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 6.81% from 2019 to 2025 (Grand View Research, 2018). Growing target population across the globe and rise in consumer disposable income levels, especially in emerging countries like India and China, are projected to be among the key growth-driving factors for the market. Constant product innovations in the market and improving standards of living will drive the demand further. Rising awareness about the availability of a variety of products, such as boot cut, high rise, cropped, skinny, tapered, and regular fit jeans, is also contributing to the market expansion. Besides, a rise in demand for branded apparels will fuel the growth.

Two old-school salesmen lose their jobs at a company that sells watches due to its closing down. They must now face the reality of the changed world that they live in: The Digital Age.

After numerous, failed, attempts at finding jobs, they secure an internship at Google headquarters. There they face challenges on their own because they are much older than their youthful, tech-savvy, colleagues/teammates. This puts Billy and Nick at a disadvantage on their quest to securing the job.

The interns are separated into two groups and when their unconventional team is unable to work well together, they decide to have a break by going for a night out to a nightclub. Ironically, on this night different sides to the computer geeks’ characters are revealed and they open up more which ultimately leads them to not only getting to know each other better, but creates a bond and unites their team.

The ending is rather cliché, but one would have to watch the movie for themselves to find out what it is.

Management & Leadership

People often think that the two terms are synonymous but they’re not. They can be differentiated by the following definitions: Management is the process of controlling people according to a value system and business culture already established, whereas leadership is establishing a clear vision and pursuing it with other people so that they will follow it willingly.

Billy and Nick’s boss shows us an example of bad leadership in the first 7 minutes of the movie. He is not informative as he doesn’t explain changes in the business, the big change being that the business has shut down. It is unfair that they had to find out from a customer, while trying to make a sale, that the business ceased to exist.

Google works on a Laissez-faire leadership style throughout the movie. Mr Che

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