Blue Nile and Diamond Retailing Case Study

Which of the two product categories is better suited to the strengths of the online channel? Why? Support your answer with course concepts and examples

Sample Solution

In 2014, Ryan Moore received three 8-week-old rabbits from the Freedom + Rescue Project, a not-for-profit association that salvages creatures from research facilities once they were finished being probed. One of the rabbits kicked the bucket soon after a month, and another following a few years. After four years, Moore saw that his third hare, Marilyn, was eating less and had slight wetness around her eyes and nose, all side effects of a debilitated rabbit. He took her to the vet, however the veterinarian trusted Marilyn was fine and gave her an anti-infection. Soon after a couple of days, Moore woke up to the sound of Marilyn shouting; she was jumping around unequal and was winded. Moore powerlessly looked as Marilyn kicked the bucket a difficult and brutal passing. All around cared for rabbits ordinarily satisfy ten years. Moore stated, “I don’t know for certain if Marilyn’s passing at 4 years of age was an aftereffect of the investigations performed on her, however the other two hares I embraced were from a similar cluster from a similar lab … I currently realize that the other two kicked the bucket the equivalent terrible demise since I discovered them in indistinguishable conditions to Marilyn” (Moore). In addition to the fact that Moore adopted rabbits from the Freedom + Rescue Project, yet he additionally embraced Bowie, a feline, in 2013. He was a couple of months old when he left the lab and had a tremendous entry point on his back. As indicated by Moore, despite the fact that Bowie is acceptable with different creatures and to some degree warm with his proprietor, he is panicked of others; he covers up for quite a long time at whatever point Moore has visitors over and doesn’t permit anybody to control him in any capacity (Moore). Regardless of whether somebody concurs with creature testing or not, it isn’t begging to be proven wrong that creature testing presents incredible injury and dread for powerless creatures who are compelled to endure in these labs, as observed with Marilyn and Bowie.

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