Book Analysis

 

1. For the community where you live, provide an example of a quality retail store location and an example of a less-effective retail store location. Based on the assigned reading, describe why you categorized each location as you do. Be sure to refer to information from the textbook in your answer. (you may use any retail stores you want, I live in Port saint lucie, Florida so if you can use stores from that location i would appreciate that!)

2. Assume you are in charge of a retail bookstore on your campus. Based on the information in the assigned reading, what would you recommend the bookstore do in terms of store atmospherics, product display, and retail positioning? Be sure to refer to information from the textbook in your answer.

3. Use your assigned textbook and at least two career related articles to answer the following questions and be sure to address how this applies to your chosen career in your answer. What is a CTA? Discuss a CTA that led you to some action. What made the specific CTA effective in influencing your behavior?

a rubric is provided, …(this is a grading guide). Be sure to proofread, and use separate paragraphs for each answer. There is a minimum word count of 150 for initial posting– all answers combined.

ACCESS THE BOOK:
(Hunt, S., Mello, J., & Deitz, G. (2007). Marketing (2nd ed.) New York, NY: McGraw-Hill
Education; Loose-Leaf version ISBN# 9781260931037 available at IRSC Bookstore)

 

 

Sample Solution

Egypt under Mubarak. While wealth and development are undoubtedly significant in causing a shift towards democratic governance, “authoritarian regimes around the world [have shown] that they can reap the benefits of economic development while evading any pressure to relax their political control. [An example is China’s economy, which] has grown explosively over the last 25 years, [even though] its politics have remained essentially stagnant.”[10] Evidence of this undermines the thesis that economic factors are the most significant.
A second possible explanation for some non-democratic regimes outliving others is the importance of cultural and religious factors.
As argued by Almond and Verba, there is a certain “‘civic culture’ [which] is necessary for the establishment of democracy, and […] this sort of culture is not easy transferable to non-Western cultures”[15]. The widespread acceptance of state authority and obedience towards civic duties defines the nature of Western culture: for example, the “obeying [of] the laws of the country, paying the taxes levied by the government [or] serving in a jury or as a witness in court”[16]. Almond and Verba argue the Western “mix of parochial passivity and modern participant activism”[17] is only compatible with certain cultures, and could be a factor fixing countries in non-democratic regimes. Some of the most likely explanations for this are likely to be historical religious influences, particularly the influence of Protestantism in the early 17th century in Western Europe. Steve Bruce argues that “Protestantism has contributed to modern democracy [by] pioneering a particularly effective combination of individualism and community spirit”[18], and the differing cultures of historically Islamic cultures are perhaps strengthening the likelihood of non-democratic regimes’ survivals today.
As explained in the view of Sayyid Qutb, “Islam is irreconci

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