The term brand personality refers to a set of human characteristics that are attributed to a brand name. An effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. This personality is a qualitative value-add that a brand gains in addition to its functional benefits. As such, a brand personality is something to which the consumer can relate. It is important for companies to accurately define their personalities so they resonate with the appropriate consumers. This is because a brand personality results in increased brand equity and defines the brand`s attitude in the marketplace. It is also the key factor of any successful marketing campaign.
John Locke takes a considerably more sensible perspective as he concentrates on man in the condition of nature. He affirms that individuals decide to go into society consensually as opposed to out of dread. “Men being, as has been said, essentially, all free, equivalent and free, nobody can be put out of this domain, and exposed to the political force of another, without his own assent.” In this way they go into an agreement with the public authority wherein they consent to keep the guidelines and consequently the public authority will safeguard them and their privileges. According to he, “Being all equivalent and free, nobody should hurt one more in his life, wellbeing, freedom, or assets.” This is a more practical way of thinking as Locke consolidates what he is familiar with human instinct and people want to have effects and be protected. Since people will need to obtain and keep merchandise they will definitely collide and in this manner agree to specific norms of conduct. Not at all like Plato, John Locke considers the public authority to be a delegate of the interests of individuals. Along these lines, individuals reserve the option to supplant the public authority assuming they neglect to go about their business.
Finally, Alexis de Tocqueville is the reasonable pragmatist of the bundle as he perceives both the advantages and disadvantages of a vote based system and uniformity however contends for the voice of the minority. He considers the sway of the larger part which he secludes as one of the significant factors of American culture. He expresses that this greater part bunch can possibly become domineering. He proceeds to say that the very power and strength of American establishments could prompt their destruction as the strong can become domineering. He additionally expresses that this power can be actually looked at through America’s arrangement of balanced governance. While he says that he doesn’t figure France ought to duplicate America’s administration, he sees numerous up-sides of American vote based system.
Alexis de Tocqueville concentrates on the American “fairness of condition” which is the absence of social orders. While Tocqueville perceives there is an opportunity of this prompting oppression, he sees numerous up-sides of generally speaking balance. He claims that esteeming equity will keep harmony and forestall upsets. He proceeds to say that the possibility of social versatility will urge individuals to take a stab at their best though a general public in which everybody stays in their specific situation without any possibility climbing could make individuals less propelled. This is in direct differentiation to Plato’s idea of specialization where people stick to one work and don’t have a potential chance to go up or down in a social progressive system.
Alexis de Tocqueville additionally contends that religion is absent from American government. Like Thomas Aquinas he feels that religion has a spot in government as it mitigates American’s innate childishness and realism. He studies Americans saying they don’t worry about way of thinking or philosophy however rather center around straightforward things. According to he, “I think in no country in the acculturated world there is less interest in way of thinking than in the US” (Tocqueville, 698).
