Brand positioning

 

Brand positioning is an important process in the overall marketing strategy that influences advertising and public relations. By understanding how to position the brand based on customer preferences, targeted messages (such as advertising and other forms of communication) appeal to the segmented customer groups.
Once the brand is positioned in the marketplace, the next step is to target customers with specific marketing messages, personalized, and appealing to current loyal customers and new, prospective customers. This is why demographic and psychographic variables are important when segmenting customer groups and developing marketing and public relations messages.
How do you do this? It starts with customer and competitor research.
To prepare for this assignment, do the following:
• View the What is SWOT Analysis? | A SWOT Analysis of Amazon https://www.youtube.com/watch?v=Za3FVNBn6Q4&ab_channel=TwoTeachers
• Check out the sample SWOT analysis https://articles.bplans.com/how-to-perform-swot-analysis/
Add the following 3 main ideas in your 3-5 page assignment:
• Create a SWOT analysis of your favorite brand. Use the SWOT template to help you with your SWOT analysis https://resources.careered.com/LCMSFileSharePreview/Resources/MSWordDocument/MKTG320_Unit_3_SWOT_Analysis_Template.docx. Include the name of the brand, a bit about its history (which you can find on its Web site), what it sells, and any other identifying information. Then, list 2–3 competitors of the brand. Were you surprised by its competitors? Explain. Use this SWOT template from Microsoft. Remember to watch the Starbucks SWOT analysis video.
• Find the following about the brand:
o 2 strengths
o 2 weaknesses
o 2 opportunities
o 2 threats
• Find at least 1 public relations piece from the Web site or other sources such as a social media site, a blog, or a video. Briefly explain your perception of the brand.

Sample Solution

Section 1 – Project Objectives and by and large exploration approach

1.1 Reasons for Choosing the point and association

 

Enthusiastically for Finance and a craving for abundance creation through putting resources into productive endeavors, I have consistently attempted to evaluate and examine the exhibition stocks (organization’s) on the stock trade to see which may be productive. I therefor picked this subject since it would assist me with fostering the capacity to all the more likely examine organizations exhibitions, and furthermore to additional my vocation in finance. Throughout the span of my ACCA studies, I have been expected to assess the monetary exhibition (performing proportion examination) of associations, get ready and decipher budget reports (F5, F7, and F9), and to perform business examination. I therefor look to apply this information in a genuine circumstance subsequently this point appears to be great.

 

Humanity has for a very long time, relied upon the tremendous abundance of assets underneath the planet’s surface; from farming which was the significant action of early man to mining (the extraction of important minerals from the earth).

 

Mining has been a significant supporter the worldwide economy. A review distributed in 2013 observed that the worldwide gold industry’s commitment to the world’s economy was in excess of 150 nations around the world, as this area alone created more than $171 billions (Cecilia Jamasmie, 2015). As indicated by Mark Cutifani, CEO of AngloGold Ashanti (2012), “mining straightforwardly or by implication drives over 45% of the world’s total national output” (GDP) (Martin Creamer, 2012). This developing significance of the mining business to the worldwide economy was a critical driver to my choice of this area.

 

I additionally end up working in the ranger service area that likewise manages the extraction of normal assets, this nearness to nature additionally added to my decision of industry

 

I picked Fresnillo Plc on the grounds that it is perhaps of the biggest silver maker on the planet. The London-recorded organization works a few silver and mother lodes in Mexico. In spite of a drop in Mexican silver creation in 2014, the nation actually stayed the most elevated silver maker around the world, with Fresnillo at its front. The organization is versatile and has a designated creation result of in excess of 65 million ounces of silver by 2018 (Investing News Network, 2015).

 

1.2 Research points and goals

 

Dissect and assess the monetary exhibition of Fresnillo Plc for the 3 years finished 31st December 2017

Distinguish the elements that have affected the business and monetary execution of Fresnillo over these years These goals would be accomplished by giving solutions to the accompanying inquiries:

What has been the monetary presentation of Fresnillo Plc over the 3 years finishing 31st December 2017, in contrast with Tahoe Resources Inc.?

How has the qualities, shortcomings, potential open doors, and dangers to Fresnillo, impacted their exhibition (both monetary and nonfinancial) over the long term period?

How has Political, Economic, Social, and Technological elements impacted the presentation (monetary and nonfinancial) of Fresnillo?

1.3 Framework for RAP

 

The report examinations the monetary exhibition of Fresnillo Plc for the 3 years finishing 31st December 2017. This is worked with by the utilization of proportions, for example, productivity, liquidity, equipping, and financial backer proportions.

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