Branding and Advertising

Create a travel advertisement for a country of your choice. The advertisement should address each of the following prompts:

Define your target market. For example, you might select the target market of millennials with a household income of $150,000. Ask yourself what country other than Canada and the United States would interest this market. In your research, focus on the elements of the country that will be interesting to your target market.
Design a travel advertisement for the country of choice that targets your selected audience.
Sign up for a free Canva.com account using your IWU email address.
Select the Help menu to get started.
Perform a search for “Facebook Ad” and select a template that best reflects the look and feel of the country you chose.
Select appropriate graphics and text to address your target market. Be careful to select only “free” elements to use in your design.
Add contact information for your advertisement. This will be information you locate online. For example, locate a Facebook page for the country and include it in your advertisement.
Concentrate on your research and making the advertisement address your global target market. Your instructor fully understands this might be your first time creating an advertisement.

 

Sample Solution

With such wide-ranging learning practices, should our classrooms not be involved in more learning that makes room for hands on experience and critical reflective thinking? Including those in a more inclusive learning environment where all our senses can be utilised for a richer learning experience?

When considering learning styles and methods of teaching, popular forms of active/object based learning methods are used as a pedagogy in the school environment. To name a few, there are demonstrations, group work, watching video-clips, the use of text-books and hands-on games/activities. These active/object based learning methods exist to cater all pupils and abilities in the classroom and to allow different learners to feel included. ‘’Any time one teaches from direct experience, students are able to approach the subject in the way that best suits them; the kinaesthetic-tactile students are able to handle and manipulate real objects or to move around as part of a stimulation.’’ And similarly, “Real objects are concrete, and some students need the concrete to learn.’’ Grant (1983, p.155 and p.173) emphasises in these two points, that through kinaesthetic learning and real objects, pupils can acquire information from their own body movement. Their muscles, tendons and joints create data that enables this learning experience to further grow and for them to make sense of the stimulus. This is extremely relevant in a design and technology classroom as this is where imagination grows generated from data collected through the body and executed into innovative designs.

This supports John Dewey’s theory (1983) of experimental learning and understanding through such methods of teaching, allowing a holistic view of pupil learning experiences, as well as taking into consideration assessment for learning when reflecting on successes and failures. Grant (1983, p.145) states, ‘’The lea

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