Branding strategy
What is the branding strategy for your organization? What is the purpose of your brand? How will you differentiate yourself from domestic and/or international competitors?
Technology and Social Media
Identify any tools that you will use in your promotions, marketing, or advertising. List any tools that you will use for customer relationship management, and identify specific social media tools that will be used.
Implementation Plan
Identify tactics and strategies that you will use to implement your marketing plan. Tactics are short-term, and strategies are long-term. Identify specific dates that you will achieve certain action items. Include a chart or graph that disseminates this information in a linear fashion.
Evaluation and Control
How will you evaluate the effectiveness of your marketing plan? How will you follow-up with customers? Will you use surveys to track satisfaction, and will you take future actions that are based on customer recommendations?
Sample Solution
Branding strategy
A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers. The main goal of a successful branding strategy is to let the world know that your brand exists, what purpose it has, and what defines it. Coca-Cola`s strategy, for example, is to utilize its brands, distribution system, and financial strength to achieve long-term sustainable growth. The company sees organic and sparkling beverage growth as key to its success and is pursuing primarily a strategy of bolt-on acquisitions in non-carbonated beverages. Every organization will approach how to measure success differently, but will generally include the same elements in their strategies.
