Brands Who Got Multicultural Marketing Right

 

 

 

Diversity marketing refers to any marketing strategy that recognizes the differences
within the subgroups of a target market, including age, gender, disability, religion,
ethnicity, and sexual identity.
Multicultural marketing, more specifically, refers to a marketing strategy that
recognizes the differences in culture and ethnicities of a target market.
Now that you understand how important a multicultural marketing strategy is doesn’t
mean that it’s easy to create one and land among the best diversity ads out there. To
put it all in context, here are a few multicultural marketing examples from brands that
got their multicultural marketing campaigns right.
Successful inclusive marketing campaigns aim to break advertising norms by
highlighting people or groups that may be under-or misrepresented. Accurate
representation allows for your target consumers to feel seen, heard, and understood
— and enables them to trust your brand and personally identify with your products.
For each of the following campaigns, answer the following questions. All
questions must be answered to receive full credit.
1. Based on your own analysis, how did each brand get it right and how are
they targeting a multicultural audience?
2. What stands out to you the most?
3. What do you think the message is that each brand is trying to
disseminate?
4. Give an example of how each brand is catering to a multicultural market in
their ad.

 

Sample Solution

Clark is also rewriting history for the ‘casualities of history’ she is rescuing women who were previously a recognised subaltern part of the patriarchal society during the industrial revolution. She is re-visioning the narrative in The Making with the intention of privileging gender, not to replace the history of manhood with the history of working-class women, but to ‘infuse gender’. Women are marginalised in Thompson’s narrative and presented as a masculine version of working-class history. He delineates that his monograph is a ‘biography of the English working-class from its adolescence until is early manhood’, within the first few pages the tone of a universal male working-class identity has been set. Notwithstanding, Thompson acknowledged that domestic servants made up ‘the largest single group of working people’ in 1830, but despite this he neglected to analyse their position in the class struggle, only mentioning that the trade unionists perceived them to be so entrenched within upper class subservience that their experience did not resonate with the working-class. Overall the structure of Thompson’s narrative seeks to place emphasis on the role of men. Paradoxically, Thompson’s concept that class was a relationship, rather than a thing, is better tailored to fit the domestic service, more so compared to any other profession, as it is an example of the most intimate relation of class. In this sense, The Making provides inspiration for the socialist feminist discourse. Thompson working within a Marxist framework, to create a ‘conscious class,’ means he overlooks certain relationships that do not fit.

Even conventional Marxists such as Hobswbawm began to include the gender dimension Marx had omitted from his theory. Hobsbawm articulated his ‘‘embarrassed astonishment’’ that the survey of the state of social history he carried out in 1971 did not ‘‘reference … women’s history’’. Hobsbawm is perceived to be a conservative in his beliefs, rarely straying from orthodoxy. Yet his deviation and willingness to incorporate gender demonstrates how other historians can also adapt and intersect their ideas with aspects such as gender or even race, as history progresses.

Captain Swing, woven together by historians of different approaches: Hobsbawm, more intertwined in the deep-rooted Marxist interpretation of economic and social history, Rudé, was interested in the revolutionary crowd in terms of agency. Their book is an example of how despite differing ideas, it is possible

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