Brick-and-mortar stores and online businesses have different perspectives regarding competitive advantage.
Respond to the following in a minimum of 175 words:
With their different perspectives in mind, evaluate how and why their strategies differ.
What recommendations would you make to brick-and-mortar stores to capitalize on how they can compete more effectively with online businesses?
A brick and mortar store is a business or retail outlet that operates in at least one physical location. Traditional stores that you find in your local shopping mall are known as brick and mortar stores, for example. Although the overheads associated with a brick and mortar store are far higher than if your business is simply an eCommerce venture, the necessity for a brick and mortar store for the highest conversion rates is becoming more pronounced. In fact in the USA offline sales are still 10x bigger than that of online sales. and there are many reasons for that which we will explore below.
e left. Monopoly and Monopsony are closely related. Easier explained: Monopolies are the only seller, and monopsonies are the only buyer. Like the independent journalist, contributing as a writer for the “New York Times” and also the “New Public”, Bryce Covert states: “Monopoly power allows a company that has eaten up an entire industry to fix prices for consumers, driving them higher than they would be if other companies were able to compete in the same market and offer lower prices.” (Covert, 1). If there are no competitions between businesses and industries, one single company can rule their wages, prices etc. all by themselves. And if there actually is a smaller company in the same place, the monopoly can destroy the little business by setting their own prices as low as possible, so all the customers will go to their shop, and so the small business will go broke.
The scary thing is, that some companies do not seem like a monopoly at the very beginning, because nobody was paying attention while there were growing their monopoly power. For instance, “Amazon does not, in some respects, look like a monopoly” (Meyer, 3). Three years ago, in 2015, Amazon had less worth than Walmart, but today it is almost three times more worth than the “big-box-king” (Meyer, 3). A quick statistic: Around 44 cents of every single dollar which an American is spending online, goes to Amazon. Not even close, but the next biggest online retailer is eBay, with only six cents of every dollar.
Even when the conditions were different back then, the problems and issues are still pretty similar. Jobs and politics back then in the Gilded Age were different than today. Back then in the Gilded Age, most of the employees do not have to have a high degree or at least the requirement were not as strict as today. Today in order to obtain a really good job, job seekers need to obtain a bachelor or a master’s degree with in a field. The minimum wage in the United States, set by the US labor law and a range of state and local laws, is $7.25 per hour. And if an employee does not want to work in a certain industry, they still can change their job by learning something different. Education is much easier in the current time age than back then.
However, monopolies still affect the workers. Probably not as the same way back then, but still in their selling prices (and so, also if they can increase their wages, or leave it on the minimum wage of $7.25 per hour) and how they manipulate other businesses and their employees to increase their profit margins. “Monopoly power allows a company that has eaten up an entire industry to fix prices for consumers, driving them higher than they would be if other companies were able to compete in the same market and offer lower prices.” (Covert, 3). In the Gilded Age, the monopolies like Andrew Carnegie’s U.S. Steel or John D. Rockefeller’s Oil refinery etc. controlled the economics of United States. But also, today it is “impossible for employees to leave for a better-paying job elsewhere” (Covert, 3). Companies regulate their own prices, in favor of their profit. The main goal of almost every business person, is to get the highest most possible profit and win. Customers will prefer a company which offers the lowest price and will regard the high-price-comp