Business Communication

What you need to do
Provide answers to the below prompts. Make sure you first review all of the lecture content and assigned reading materials related to the Gulfs of Execution and Evaluation, for example https://www.nngroup.com/articles/two-ux-gulfs-evaluation-execution/. (Links to an external site.)
Identify an interactive product that you have had problems using in some way
• The definition of a problem is as follows: you attempted to use the product for some purpose but were unable to do so because the technology did not work in the way you expected (your mental model).
• Briefly (1-2 paragraphs) describe the product and the problem you had, and provide a picture or a screenshot of the user interface.
Analyze the problem you encountered using the Gulfs of Evaluation and Execution model
• First, briefly describe the goal you had when using the product and your mental model of the product.
• Second, describe how the product communicated what functionality was available to you and where.
o You should think in terms of how understandable the conceptual model was to you and how the user interface used design principles such as visibility, signifiers and constraints.
• Third, describe how the product communicated to you the results of your interaction.
o You should think in terms of the feedback the product provided when you interacted with it.
• Last, describe some ways how you could improve the design of the product to “bridge the gulfs”: that is, how the product could more effectively communicate what you can do with it and how, and what the results of user’s interaction are.

Sample Solution

imilarities and differences between the Australian and Chinese economies provide an interesting comparison of economic systems throughout the world. They both differ and coincide with each other’s economic growth, environmental sustainability and the role of each of their governments. Since the late 1970’s, china has begun to move from a closed, centrally planned system to a more market-orientated one that plays a major global role, proven by becoming the world’s largest global exporter in 2010. Australia on the other hand, also has an economy that has witnessed many high and low points over the last few decades. Australia has an incredibly prosperous mixed market economy, which defines as an economic system blending elements of market economies with elements of planned economics, free markets with state interventionism, or private enterprise with public enterprise. Its free market is among the first five developed countries of the world, with the four main components being trade, manufacturing, and services and financing. A free market defines as a system in which the prices for goods and services are determined by the open market and by consumers. China on the other hand is governed or ruled by a socialist market economy where the government allows limited free enterprise while still continuing to maintain full control over its resources. Although China is ruled by this system, it has become incredibly successful for trade to and from china. Therefore overall, Australia and China’s differing market systems do and will result in both successful and varying levels of growth and use of resources, the role of government in health-care and education.

China’s mainly socialist market economy has sustained an incredibly high rate of average annual growth in real GDP of 10.1% between 1998 and 2008 and peaked at 14.2% in 2007, however slowed to 9.2% in 2009, due to the impact of the Global Financial Crisis. The Chinese government responded to the GFC by implementing a US$586 billion fiscal stimulus package in November 2008 to maintain a growth target of 8% in 2009-10. The economy therefore recovered in 2010, and growing by 10.4% in 2017, China’s growth was at $23.12 Trillion, the largest in the world, 6.8% greater than in 2016. China’s GDP grew at 6.5% year-over-year in the third quarter of 2018. China’s industrialization and modernisation has been based on ‘driving growth’ through foreign investment and international trade. After the USA, China is the second largest economy in the world measured by the nominal value of its GDP in US dollars and at market exchange rates. In 2016, China’s share of global GDP was 17.8%, share of world population was 19% and share of world exports of goods and services was 10.7%. Furthermore, with rapid economic growth throughout China over the past few decades, there has been an ample decrease in poverty. The World Bank estimates that over the last 25 years, China’s poverty has reduced by 400 million people living off $1 US per day. Moreover, one

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