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Instructions
Read the articles How Photoshop Changed The World and Restricted Visions of Multiracial Identity in Advertising

Search online for two advertisements: 1) one that depicts a stereotype and 2) one that you believe might cross ethical guidelines due to altering the image.

These advertisements can be from anywhere, but you must be able to submit a link directly to the advertisement image within your paper or insert the image itself in within your Microsoft Word submission.

Using the two advertisements you have chosen to analyze, answer the following questions in a 2-3 page paper (Note: including your images in the paper does not count towards the content requirement.):

What type of stereotype did you identify in the first ad you chose to analyze? How could the depiction of this stereotype be harmful?
What ethical concerns did you find in your second advertisement with retouched/altered images?
What role does the use of stereotypical visual images play in social perceptions? What role does the use of retouched/altered images play in social perceptions?
What would you change about both of these advertisements to more ethically and accurately portray the images used?

 

Sample Solution

A lot of stereotypes flood the advertising industry, ranging from gender and race to socioeconomic roles. Gender roles in commercials are especially prominent. Advertising often shapes cultural views and creates norms by introducing a product or service alongside an idea that makes that product desirable. In many cases, stereotypes are used simply because they are known to drive results for the company behind the advertisement. In other cases, stereotypes are used for legal reasons or to create an advertisement that is neutral and least likely to offend. Stereotypes can offer a safe solution for the advertiser in some cases

Whilst managing this case, I had the opportunity to chair two of the child in need review meetings on this case. (PCF 1, 5, 7 and 9) The first child in need review meeting that I chaired was also my first direct observation. At the time, I felt this placed a lot of pressure on me as a student social worker as I had the anxieties of chairing my first meeting alongside the pressures of my first direct observation. Upon reflection, I can see that having this meeting observed was actually positive as I had to put together a plan in preparation for my direct observation which I then utilised as the agenda for the child in need review. This therefore relieved some of the pressures during the meeting and I was able to focus more on the content and worry less about the structure. (PCF 5, 6 and 7)

It is outlined in the Nottinghamshire Safeguarding Children’s Board that a review of the child in need plan should be held every 6-8 weeks, with all professionals and family members involved at the planning meeting, and any other professionals who may have become involved since. My role as the chair of the child in need review is to ensure that invites are sent, a location is arranged and booked, with consideration made to the family’s accessibility, and to prepare for the review. I took copies of the last child in need plan with me for attendees to follow and to promote participation. It is also my responsibility to ensure attendees receive a copy of the updated plan within 5 working days. (PCF 1, 3, 4, 5, 8 and 9). Reviews are held to ensure that the plan is meeting the needs of the child. During the review, attendees should share information, discuss progression and update the plan if necessary. If the child is still on the child in need plan after 6 months then the team manager should chair the review meeting, it then becomes their responsibility to review the effectiveness of the plan, and should seek to understand the reasons for any lack of progress (NSCB, 2019).

Despite the Working Together to Safeguard Children (2018) document indicating that all agencies should have arrangements in place for sharing information, during the meeting, it became apparent that other professionals were not always forthcoming with providing updates or participating. The Working Together document states that effective sharing of information between professionals and local authorities is essential for

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