A marketing strategy is a company’s overall plan for reaching out to potential customers and converting them into paying clients for their goods or services. The company’s value proposition, core brand message, statistics on target customer demographics, and other high-level elements are all included in a marketing plan. The “four Ps” of marketing—product, pricing, place, and promotion—are all covered in a comprehensive marketing strategy. A solid marketing strategy should focus around the firm’s value proposition, which tells customers what the company stands for, how it runs, and why they should do business with it. This gives marketing teams a template to follow for all of the company’s products and services. As an example,
ent combined with aspects of exposure therapy (Boudewyns & Hyer, 1996) and it works by the participant recalling the traumatic events that they experienced whilst simultaneously having their attention directed to a physical bilateral stimulation they are receiving, such as hearing tones in alternating ears, moving eyes rapidly from side to side, or tapping sensations of either side of the body. Similarly to ET, this therapy works by allowing the mind to safely experience traumatic events, letting the mind process them fully in order to heal appropriately (Shapiro, 1996). A systematic narrative review was carried out on the effectiveness of EMDR for PTSD from four randomized control trials and two meta-analyses. It was found that the therapy was able to reduce the symptoms as well as symptoms that were trauma related, and also appeared more effective than other treatments for trauma as well as effective across different cultures. However, there was a consistent limitation which was the small sample sizes. It also did not take into account the amount of people who were withdrawn from the trials. Despite this, EMDR is shown to be able to reduce the symptoms of PTSD by treating the cause of the problem (Wilson, Farrell, Barron, Hutchins, Whybrow & Kiernan, 2018). This, in turn, leads to a lessening of symptoms.
Although the above mentioned therapies may be effective at treating the psychological damages, there is evidence to show that people who suffer with PTSD have physiological changes too. A meta-analysis studied brain regions of PTSD participants compared to controls and found that the hippocampus and left amygdala volumes as well as the anterior cingulate cortex were all significantly smaller compared to controls and trauma-exposed participants (Karl, Schaefer, Malta, Dorfel, Rohleder & Werner, 2006). Other studies have made observations that there are differences in grey matter volumes, hypothalamus, and even the prefrontal cortex between PTSD participants and controls (Flemingham et al, 2009). Multiple types of medication can be prescribed to alleviate the symptoms of PTSD, and these can include anti-depressants, anti-anxiety medication and anti-psychotics (Ipser & Stein, 2012), however the most commonly used in the U.K. as a treatment for PTSD are antidepressants (De Vries, De Jonge, van den Heuvel, Turner & Roest, 2016). In one RCT, it was observed that Sertraline (antidepressant reserved for treatment of PTSD) showed a significant improvement in reducing the symptoms of PTSD compared to the placebo group (Brady et al, 2000).
