Business partners

 

Write a proposal to your business partners regarding the situation. Answer all questions brought up in the case and compare the case to at least one similar case with a well-known ballplayer found through your research. Finally, provide a recommendation to your partners as to whether or not you should accept the contract.

Sample Solution

trategy upholds clear potential, as Ball and Olmedo (2012) note how increased collaboration, along with greater financial freedom, has the power to improve educational quality and attract those active choosers who would have otherwise gone elsewhere. Despite this however, the concept of cultural capital (Bourdieu, 1986) would challenge this, as active choosers are likely to base their choice on wide-ranging factors including school reputation and the status of other children educated there, along with the educational output published in league tables. Consequently, it appears difficult to address the existing socioeconomic issues that initially confined the schools to a spiral of decline whilst simultaneously advocating a system entrenched with the principals of neoliberalism (Maddock, Drummond, Koralek and Nathan, 2007).

 

Bates, Lewis and Pickard (2011) note how the discourse of neoliberalism and performativity has resulted in a tendency to measure with little regard for the validity of produced data. An example of this can be found in the labelling of schools by Ofsted on the Outstanding to Inadequate spectrum, with critics of this mechanism arguing that a one or two-day inspection of an educational institution does not provide a sufficient basis for overarching judgements (Ball, 2017). Although such arguments generate considerable noise (Hirsch, 2002), Whitby (2010) argues that this is largely concerned with the format of inspection, rather than the premise of being inspected. From a neoliberal perspective, the publication of inspection judgements forms a fundamental part of the differentiation necessary to facilitate choice (Ball, 2008; Coldron, 2007). Despite this, when considering the progression of other market-based industries, it appears likely that consumers will eventually demand feedback that is more instantaneous and what they perceive to be reflective of current practice. An example of this feedback from the food and travel industry can be found in review websites (e.g. TripAdvisor) that allow those whom have purchased the product to share their experience. Whilst advocates of choice mechanisms may argue that such platforms could not be applied to education (Bates, Lewis and Pickard, 2011), Fig.3 illustrates that their introduction has already begun, despite this being a somewhat recent development. Nevertheless, when considering the nature of the food and travel industry, it is probable that such platforms shall result in the market of education becoming increasingly volatile with misguided consumer choice detracting from the delivery of high-quality education. This judgement is bolstered by the rationale that in traditional markets where products can be simply purchased, it is the subjective opinion of the consumer that determines their judgement of the product (Ward and Eden, 2009). Education marks a clear contrast from this, as the opinion of those that consume education does not equate to a certain improvement in service. For example, many parents and children would argue against the prescribing of homework, yet actually removing this would be unlikely to raise standards.

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