C​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​runch Fitness Gym Franchise Objectives

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identify organizations in need of information for improved managerial decision making ? to conduct preliminary research that identifies the information needs of the organization for a specific area of concern ? to finalize the research design, focus of investigation, and proposed data collection methods ? to create a valid and reliable survey instrument ? to prepare a written research proposal that provides details for the proposed marketing research investigation Research Procedures Step 1: Identify a specific organization (or topic area) that might be the basis for a marketing research study. This process can start with online research, discussions with managers or consumers, or your observations in society or the marketplace. Your selection is likely to fall into one of these categories: ? local business—a restaurant, service provider, or other retailer with information needs related to customer satisfaction, product line, promotional activities, or marketing decisions ? nonprofit or community organization—attempts by agencies to increase donations, expand volunteer participation, or expand citizen awareness of various social concerns; these can include museums, blood donation agencies, youth assistance services, literacy programs, and food pantries. Step 2: Research the organization—prepare an in-depth analysis of the organization’s recent activities and potential areas of concern. Step 3: Select a specific topic area that could assist the organization with improved managerial decision making related to customer (client) satisfaction, product development, promotional message and media, pricing, donations, distribution, or other behaviors. Step 4: List the information needs of the organization related to this topic area. Identify specific data that would be desirable for improved managerial decision-making. Step 5: Additional suggested preliminary research might include: ? a library or web search for information related to the organization’s situation and related topics. ? interviews with organizational personnel or others familiar with the organization, industry, or topic area. (Note: a “client” meeting may be appropriate to help you focus the direction and information needs of the study.) ? observations of consumer behavior, promotional activities, in-store displays, package design, competitor actions. Step 6: Create a problem statement to communicate the focus of the proposed research study. Examples may include: ? The problem of this study is to determine promotional activities to increase awareness of volunteer opportunities; ? The p​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​roblem of this study is to determine the attitudes and behaviors of college students regarding online buying of clothing; ? The problem of this study is to compare the influence of different advertising messages on consumer perceptions of customer service. Step 7: Develop research objectives (also called research questions) related to the specific topic area you will investigate. These objectives should prescribe the specific information needs of the study. Research objectives may be in one of two forms: (1) as a statement, such as: ? To compare the attitudes of females and males regarding online financial services; ? To compare volunteer participation among freshman and seniors; ? To determine promotional messages for increasing nutritional awareness among young consumers (ages 7-10). (2) or, in a question format: ? What are the promotional messages that could increase volunteer participation among college students? ? How do college students most frequently obtain information about the wise use of credit? ? Do females eat breakfast more often than males? Step 8: List hypotheses that could be tested statistically, such as: ? No significant difference exists between females and males regarding attitudes toward biologically modified food products; ? No significant difference exists between those majoring in business and those with other majors with regard to buying online. Other format variations for hypotheses include: ? Female consumers have a stronger brand preference than male consumers; ? Children exposed to more children’s television programming will respond more positively to products advertised on those programs than do children exposed to less children’s television programming. Step 9: Identify survey questions that would measure the objectives and hypotheses for the study. Have the proposed survey items reviewed for content validity by people knowledgeable in survey design and experts of the topic area. Step 10: Design the survey instrument considering the format (including codes) and flow of questions. Step 11: Develop recommendations for potential uses of findings

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vernment promoting academisation and increased autonomy from Local Authority (LA) schools are having to make the decisions on how to use their funds. Current government is keen to see improved performance in the country’s schools, according to Schools White Paper 2016 “We want to put more power into the hands of the best school and system leaders, and to extend their reach. A more autonomous school system is even more dependent on outstanding educational leaders “ (Gov.UK, 2016:13) clearly the governments aim is to create a school system that is self improving, embedding better training systems to develop more high quality leaders also making schools more autonomous.

An SBM works with Headteachers ensuring schools manage resources effectively and efficiently to achieve better outcomes for pupils, allowing Headteachers to focus on leading, teaching and learning. My school doesn’t have an SBM, if we did the school would be better prepared for any changes, taking pressure off the Heads by not only making significant savings, but also identifying new sources of funding ensuring successful results of school improvement plans. This will also allow for better preparedness and manage risks by planning ahead.

3.2 Key drivers behind the development of the profession to date & challenges for the future:

SBM role has expanded significantly over recent years; there is an increase in the professional development offered to SBM’s.
A greater emphasis on schools to develop their own capacity as level of support offered by LA’s on core business functions has reduced. Demand for SBM’s is greater due to increased pressure on Headteachers, many coming solely from an educational background some maybe struggling with additional tasks of managing resources effectively, which might have a negative impact on deputies and middle leaders applying for headship.

According to NCTL report (Gov.UK: 12) “Secretary of State for Education pledged to qualify 1000 SBMs by 2006” helps by enabling Headteachers to focus on teaching and learning rather then administration duties. SBM programs were developed and implemented with successful results. Unfortunately, there is still a lack of understanding about the role and more needs to be done to increase the perception, my associate head for example doesn’t fully understand the role of an SBM, but is fully supportive of my development with this course another barrier is lack of funding for the role especially in Primary schools. However based on Geoff Southworth’s SBM A quiet revolution “Most secondary schools enjoy 90% access to a School Business Manager” (Southworth, 2010:6) there’s scope to increase the number of SBMs, if schools can tackle barriers such as affordability, LA resistant’s and lack of understanding for the role. NASBM and other associations are leading the way to increasing the profile of the role through the development of training programs such as DSBM, ADSBM and SBD the benefits of SBMs became more evident by financial savings and increased income, but much promotion is needed so schools reap the benefits of appointing an SBM, collaborations between schools and local communities by sharing expertise cou

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