Case Study 3.1 Keflavik Paper Company

 

Keflavik Paper is an organization that has lately been facing serious problems with the results of its projects. Specifically, the company’s project development record has been spotty: While some projects have been delivered on time, others have been late. Budgets are routinely overrun, and product performance has been inconsistent, with the results of some projects yielding good returns and others losing money. They have hired a consultant to investigate some of the principal causes that are underlying these problems, and he believes that the primary problem is not how project are run but how they are selected in the first place. Specifically, there is little attention paid to the need to consider strategic fit and portfolio management in selecting new projects. This case is intended to get students thinking of alternative screening measures that could potentially be used when deciding whether or not to invest in a new project.

Questions

Keflavik Paper presents a good example of the dangers of excessive reliance on one screening technique (in this case, discounted cash flow). How might
Assume that you are responsible for maintaining Keflavik’s project portfolio. Name some key criteria that should be used in evaluating all new projects before they are added to the current portfolio.
What does this case demonstrate about the effect of poor project screening methods on a firm’s ability to manage its projects effectively?
Case Study 4.1—In Search of Effective Project Managers

Questions

Imagine you are a human resources professional at Pureswing who has been assigned to develop a program for recruiting new project managers. Design a job description for the position.
What qualities and personal characteristics support a higher likelihood of success as a project manager?
What qualities and personal characteristics would make it difficult to be a successful project manager?

Sample Solution

as having reignited wars and expanding territory including Tullus Hostilius and Ancus Martius. Not much is said about these kings besides how they conquered peoples in the surrounding area of Rome, this indicates that depending on who was in control in times of absolute rule indicated whether Rome was expanding aggressively or not. This writing also shows that there was significant expansion occurring at this time. (Livy 161) Beyond this period into the Republic it appears to be much of the same trend, conflict that leads to expansion although the Republic’s intentions were more complicated as power was not concentrated to one man.

The Punic Wars were a costly example of how Roman expansion served as a catalyst for further conflicts with other large powers in Europe and North Africa. The Punic Wars showed how war could result in the expansion of territory but at a steep cost in time, money, and life; as a result Rome acquired southern Italy, territory in North Africa, and Spain. The Second Punic War in which Hannibal attempted to defeat Rome by moving his army throughout Western Europe is a perfect example of how Rome went to war out of necessity, defending them from an aggressive power. It also proved that Rome was not invincible, having lost several battles such as that at Lake Trasimene and Cannae badly against Hannibal’s army. Cornelius Nepos writes, “After having fought the battle, Hannibal advanced upon Rome without resistance. He halted in the hills near the city… But Hannibal, although caught in a defile, extricated himself by night without the loss of any of his men, and thus tricked Fabius, that most skillful of generals.” (Nepos 22) This passage shows us the threat that faced Rome during this war, the skill and talent that Hannibal displayed as a general. His hatred for Rome was stoked by the previous conflicts and his actions were that of aggression to which the Romans must defend themselves.

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