Read the case study titled Revitalizing a Brand [PDF]. (attached file) Use the Internet to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.
Develop a PowerPoint Presentation with a minimum of 14 slides. The 14-slide minimum includes the title slides and sources slides. Please note that PowerPoint slides must include detailed speaker notes.
The PowerPoint slides should include the following information:
A description of current marketing communication, identity, and brand position of Plaza Home Health Services.
A detailed SWOT analysis associated with current marketing communication, identity, and brand position of Plaza Home Health Services.
An assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Use five sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Your submitted presentation should follow these formatting requirements:
Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.
Sources slide(s) at the end of the presentation with five quality sources cited
Speaker notes should be detailed and submitted with slides.
Use clear bullet points with summary when needed. Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics.
Use pictures, diagrams, and graphs where applicable to make your slides more appealing. Visit Pexels for free stock photos and videos you may use in your presentation.
The specific course learning outcomes associated with this assignment are:
Determine whether a health care organization should integrate additional best practices into its branding and marketing communication strategies.
In order to gain an understanding of Plaza Home Health Services’ branding strategies, it is important to consider how other organizations within the health services sector communicate with their customers. For example, Care More Health aims to build strong relationships with their customers through personalized service delivery plans which take into consideration individual needs (Care More Health 2019). They also use digital technology such as telemedicine appointments and remote monitoring systems in order to make healthcare more accessible for patients (Care More Health 2020). These features demonstrate that Care More Health understands how vital convenience can be when accessing health services.
A SWOT analysis associated with Plaza Home Health Services’ current marketing communication, identity, and brand position can help identify strengths weaknesses opportunities, threats:
Strengths: Experienced staff members; Tailored care plans; Customer-centric approach; Digital technology used.
Weaknesses: Lack of awareness among potential clients; Limited geographical reach.
Opportunities: Increased online presence in local communities via social media platforms; Expansion into rural areas where access is limited.
Threats: Competitors offering similar services at lower costs or better convenience options via digital technologies.
In conclusion, it is evident that Plaza Home Health Services has a clear vision for its branding strategy which focuses on delivering personalised service delivery plans based on customer needs. However, there are still opportunities for further development in terms of increasing awareness amongst potential customers by leveraging digital technology such as social media platforms or expanding geographic reach into rural areas. A detailed SWOT analysis will enable them to identify any potential risks associated with these strategies so they can be mitigated before implementation.
discouragement). (3) Criminal way of behaving of wrongdoers in the internet is probably going to be brought into actual space, the other way around. Data was not given about Roscia’s actual following but rather he was charged five years for this being one reason. (4) Irregular endeavors of guilty parties into the internet and the unique spatiotemporal nature of the internet give the opportunity to get away. Roscia realizes that in the internet there is no ceaseless gamble in getting found out, as the changing of existence can add to the wrongdoers’ break. (5) (a) outsiders are probably going to join as one in the internet to carry out a wrongdoing in the actual space and (b) partners of actual space are probably going to join to perpetrate a wrongdoing in the internet. This guarantee doesn’t make a difference to this contextual investigation, as Roscia was the main wrongdoer included. (6) People from shut society are bound to carry out wrongdoings in the internet than people from open society. The way that Roscia was an ex-cop implying that he might have kept living in a shut society as being so accustomed to it from his work; this hypothesis can connect with the thinking behind his offense. (7) The contention of Standards and Upsides of Actual Space with the Standards and Upsides of the internet might prompt cybercrimes. The last central issue is a general assertion of most web-based wrongdoings.
There are five critical hypothesizes in ‘fluid advancement’ which depend on connections on the web, four of which connect with this ongoing review.
(1) An absence of profound quality, for this situation, Rosica’s following way of behaving is ethically off-base.
(2) To advance quick delight, for Rosica to proceed with the badgering of his ex and a few others propose that he was getting some joy from it, thus why his tedious way of behaving proceeded.
(3) Activity not connection is significant, the activity of his following way of behaving was the issue, and the communication had aggravated the issue.
(4) Animosity is simpler on the web, as there is no feeling because of no actual epitome; which can connect with numerous internet based cybercrimes.
The sky is the limit online in light of the fact that no genuineness is required. The weakness and singularities can be hidden to play out personalities, as displayed for this situation, in spite of the fact that Rosica made a phony web-based character to safeguard his personality and consequently, guaranteeing his weakness against Katy Jones, “Jones was irritating both Rosica and his ex, Rosica guaranteed”. Oneself is reconstructed on the web, some of the time habitually, as we had found different cases about Rosica rehashing similar ways of behaving, maybe with a few distinct characters for every casualty?
The STT applies preferred to the wrongdoing over fluid innovation hypothesis, as each of the seven key proposes apply to cyberstalking. While, in fluid advancement there is one central issue that can’t be incorporated to the wrongdoing which is ‘body turned into an article’. There is more proof and detail to apply to STT for cyberstalking contrasted with fluid innovation.
Albeit, these speculations both apply, there are impediments, for example, the testing of STT by a few researchers recommends that there are a few issues on the trouble of testing this hypothesis (Holt, Bossler and Spellar, 2015; Holt and Bossler, 2016). It is expressed that, getting information from the guilty party is a troublesome errand, as Kethineni, Cao and Evade (2017, pp-13-14) note, “the contextual investigations offer some help for space progress hypothesis, more information is expected to test the recommendations exactly.” Though, Bauman’s what all would call fluid innovation can’t be quickly acknowledged, as it is expressed to be developed out of unstable materials (Atkinson, 2008). Notwithstanding, the two hypotheses would be viable on the off chance that were to consolidate, making it more straightforward to find a cybersta