CASES FROM THE REAL WORLD

Samsung in the fall of 2016, Samsung Electronics experienced a massive public relations disaster when its Galaxy Note 7 smartphones started exploding due to faulty batteries and casings. Initially, the company denied there were any technical problems. Then, when it became obvious the exploding phones posed a safety and health threat (they were banned from airplanes), Samsung accused its suppliers of creating the problem. In reality, the rush to beat Apple’s iPhone 7 release date was the most likely reason corners were cut in production. Samsung finally owned up to the problem, recalled more than two million phones worldwide, and replaced them with new, improved Galaxy Note 7s. The company’s response and its replacement of the phones went a long way toward defusing the disaster and even boosting the company’s share price. Whether management knew it, its response was Kantian. Samsung focused on the end (i.e., customer safety and satisfaction) with the motive of doing the ethically responsible thing. Although some might argue the company could have done far more and much more quickly, perhaps it still acted in accordance with the categorical imperative. What do you think?

Critical Thinking Questions:

Read the above case and answer the following Questions:

1.How might the categorical imperative become a part of organizational culture? (Not less than 600 words)

2.Could it ever work in business? Do you see the categorical imperative as applicable to your own interests and hope for a career? (Not less than 600 words)

Sample Solution

s essay intends to give a methodological reflection on the research process and introduce some preliminary topics of interest that emerged from data coding. First, I argue that interviewing is the appropriate method for answering the research question. Second, I justify why sampling for range was an efficient way to choose the research participants. Next, I explain how my insider situation supported the recruitment process, and I briefly introduce my interviewees. Afterwards, I walk the reader through how I constructed the interview guide and reflect on how the interviews went, at which point, I also describe how I improved the quality of my interview questions and interviewing skills throughout the process. Then, I present the upcoming ethical issues in the research. Then I proceed to argue that open-coding permitted me to identify some features of family contacting habits. Finally, I identify some points that are beginning to take shape around generational differences, emotional support and encouragement, situational impacts, the pressure to conform within the family and emotional effects of using video function, as the preliminary findings of the research.

Methodological reflection

I started designing my study with the help of Mason’s (2002) five questions, which supported the clarification of the research’s goals. Firstly, I situated my ontological and epistemological perspectives. While conducting this research, I, as a researcher, imagine the social world as a world of social interactions, in more concrete terms, as a world of communications. I picture my participants as “meaning-generating actors” and not objects. Hence, my epistemological view is that knowledge is situated (Haraway, 1988, p. 592).

Considering the choice of the appropriate research method fitting my research question, I have taken into account several aspects, starting with my ontological view. I envisage the world as social interactions. Interviews are not only capable of capturing social interactions but also uncovering angles of reality that ethnography hardly is because interviewers can reveal facts about or responses on social interactions (Lamont & Swidler, 2014). Besides that, I wanted to uncover similarities and differences in the family contacting habits, for which interviews are more suitable. Lamont and Swidler (2014) argue that interviews permit comparison across people and certain contexts. Moreover, unveiling the emotional dimensions lying behind contacts was also my aim. Therefore, interviewing the students proved to be more suita

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