Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the
commercial holding the product, using the product, or talking about the product. Other times businesses have
the celebrities wear, use, or talk about their products in their everyday lives, in interview, and when they are out
in public. So, with this concept in mind:
Out of Dwayne “The Rock” Johnson, Jimmy Falon, Cardi B, or Kelly Clarkson, who would you use to endorse
Diet Pepsi in attempts to reach the teen population between 12-19? Why have you decided upon this celebrity?
How does this celebrity align to the new target market?
Now, which media channels would you use to reach the particular target market with this your selected
celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the
discussion board introduction?
Images of celebrities

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