Discuss about the topic Celebrity impact on buying behavior, stating both the negative and positive impacts
A celebrity might help expand reach a brand through endorsing it, but when they do something stupid and the goop up the same product gets a backlash. They help in the exposure of a paticular brand to different audiences; by selecting an individual who has a greater following from one’s current audience offers a great expansion in an unexpected way. On the contrary, hirirng a celebrity to market a product can be so costly. Nowadays, even mere influencers demand for huge payments for the service, so one must be ready to part with a huge amount,and just like a game of chase, it is an actual guarantee that they would yield much more profit; it is all about risk taking.