Challenges / Impact of demerger from family-owned busines

an exploratory study for Interior Design firm in Riyadh

The proposal is a clear and coherent summary of the plan for the dissertation/consultancy project. It outlines the central research questions, aims, and objectives of your investigation. It engages with relevant literature and theoretical models on the topic. It outlines your chosen research methods/consultancy approach and why you have chosen these to conduct your project. It also demonstrates that you have considered the ethics of your project.

Introduction
Introduce your topic by giving the background to your study. It should provide a context to your investigation. Explain the rationale for your choice of topic.
Clearly state your research question/s or aim/s and objectives.

Literature Review
review of literature should appraise existing literature in your area, engaging with arguments that you wish to develop or reject. In the case of a consultancy project, you will need to consider any relevant theory and models which are most appropriate to the identified business issue.

Methods
The proposal should explain the intended research approach in terms of your philosophical orientation.
You must outline your research methods and their relevance; how you are going to use them to conduct your research. Engage with methodological debates and outline the ethical considerations you have made.

Project Management
You will need to include a schedule for the study in the form of a Gantt chart. There should also be consideration of the key stakeholders involved ie who will be interested and/or involved in the process. You must also provide a high-level risk assessment.

Conclusion
Provide a clear and concise conclusion summarising the proposal and its arguments or what you want to achieve, explaining what the structure of your final dissertation/consultancy project will be, including proposed chapter titles and order.

Sample Solution

In the next five years, more than a third of family business owners expect succession planning to be a serious concern. As they approach retirement, these individuals will confront a variety of challenges, and nearly half of them do not yet have any arrangements in place to ensure a seamless transition of ownership. The low success percentage of second-generation family enterprises can be traced in part to the first-generation owners’ lack of foresight. Succession planning is a challenging process, and parents who are passing a business on to their children may be hesitant to begin since it will force them to make painful decisions.

With the rise of technology and the increasing number of hours that are spent on social media, targeted marketing has begun to thrive over the years. Targeted marketing is a form of advertising, including online, that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic based on, economic, sex, age, the level of education, income level and employment or psychographic focused, based on consumer’s values, personality, attitudes, opinions, lifestyles and interests. Algorithms are put in place to sort this data that identifies consumers with specific needs or characteristics to match with appropriate products or brands. This sector of advertising started to grow exponentially, with an increasing potential to be in breach of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing rules about harassment. Figure 7 shows how divided the opinions of the public are about this method.

In 2018 GDPR came in to, providing the biggest overhaul of data law since the data protection act of 1998. It became a legal requirement for all companies to adhere to the regulations in place or face a heavy fine, this forced marketers to relinquish a lot of their dependence on behavioural data collection. Furthermore, it directly implicated several business practices that were at the heart of digital ad targeting at that time. ‘This year, we started to see the impact of a new age of data privacy, with a number of high-profile fines being issued under the GDPR, on top of a number of incidents of media owners misusing user data. Initiatives like Intelligent Tracking Protection have sent a clear message to advertisers: data needs to be handled appropriately, and personalisation should not come at the cost of user privacy.’(Gilbert,2019) Its vital advertisers are empathetic with their audiences concern over their privacy, I want to be part of the change from invasive to useful advertising methods in my own advertising career in the future.

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