rship. Workshop aligned to international strategic vision of top leaders. M&S set out a three year plan with the aim of becoming a truly international, multi-channel retailer. Increasing number of employees will now working with international colleagues, suppliers and ultimately customers.

Organisation culture of M&S in UK

According to Huczynski and Buchanan, this is set of beliefs and attitudes of staff and management. It also influences the decision making and behaviour within the organisation. Furthermore he explained, its focus on the values, beliefs and visibility and accessibility by individuals.

Mullins (2010) said shared values which then produce norms that govern behaviour. Corporate culture is an assemblage of all shared values beliefs policies and attitudes which will be reflect on the people.

Marks and Spencer pattern in British retailer clothing, food illustrates the concept of hierarchical structure. Its culture is affecting the organizational performance.

In last five years due to high competition within the retailing industry in the UK, M&S main strategy has been redefined to focus more on innovation and customer service quality. (Business case studies 214). Power culture used by the company was not matching with these new objectives. Due to several management level involved in the decision making process a tall structure is not the suitable way to react its competitors. M&S is followed a flatter structure joined to a role culture. It is more decentralized and low formalization. The contacts between employees and clients will be more direct and as a result will develop their knowledge concerning customers need and behaviour. Each of them has a specific role which is started within the flat pyramid used by the company. It is also describe in the job description and rules. The type of obdurate culture of M&S is a customer driven culture. Where every areas of departments in the business make a real progress to customer service, market research, employing right people with training on work. Business is trying to update the technology and E-Commerce. It also has a positive impact on culture where staff and workers coordinate. There are always looking for new ideas which support organizational culture. It is also described briefly in the following way in this business report.