dimensions (Rees & Hall, 2010). Kurt Lewin (1951) points out that increasing one set of forces without decreasing the other set of forces will increase tension and conflict in the organization. Reducing the other set of forces may reduce the amount of tension. Although increasing driving forces is sometimes effective, it is usually better to reduce the resisting forces because increasing driving forces often tends to be offset by increased resistance.
In order to maintain contact with the external environment, companies have to create external development groups. The latter have the task to establish meetings with individuals, groups, research labs, collaborators, even market competitors. Anyone can suggest new technologies, prototypes or connections with the consumer base (Doina & Sebastian, 2012).To manage change and the consequent uncertainty effectively, practitioners and managers need to understand the external world, how this impacts on organizations and how this then impacts on their teams and on them as individuals (Johnson & Williams, 2007).
According to Meaney and Pung (2008), the driving force for the change is of internal in nature but they don`t know which tools were used to give the greenlight for initializing the changes. Their general purpose is consequently to enhance profitability, so that the target variables are small sco tool
concordant with the primary reasons for companies to change. Likewise, Gimmon and Benjamin (2014) argued that internal factors were considered more likely than external factors to drive radical strategic changes, but only with marginal significance. They also opined further research is required to validate these findings.
Pressures for change may be external or internal to the organization. When organization performance is unsatisfactory, for example, pressures may come from stakeholders (groups with a stake in the success of the organization) at once. These pressures are often conflicting. For instance, stock holders may demand improved earnings and dividends at the same time that environmental protection groups want the firm to focus more on costly antipollution activities (Alkaya & Hepaktan, 2003). Only there is a one-way path for change momentum between ‘forward’ and ‘backward’ in modern business environment. An Organization change is occurring as a result of an ever-changing environment or as a response to a modern scenario (Pryor, et al., 2008).
In a 2007 research involving 28 organizations, J.S. Oakland and S.J. Tanner found that “successful change focuses on both strategic and operational issues”. The research identified external drivers to be customer requirement, demand from other stakeholders, governments’ regulatory demands, market competition, and shareholders.
The systems perspective of change is an approach that views organizations as a
