training would call himself as a Decorator instead of the Furniture or Interior Designer. The basic job of the furniture designer is to design the furniture items for the customers. All the designers’ primary job is to give advice about the furniture design and then design the furniture which may be in different quantities like small or mass batches etc. sometimes designers first design the product then after designing manufacture these products or he will only design and other workers or designers will manufacture the products If you do not have the qualifications and education, you can still work on the interior design business but you would call yourself as a Decorator instead

Brand and Environment

In this competitive environment of global business, customers are placing increasing importance on brands therefore, it is important for furniture designers to keep its image and brand name in furniture designing industry. Today brand is the most helpful and important aspect in people life. When people buy any service or product, they always try to have their own understanding about the features they will use. Of course, people mostly try to use the product and service they used to be satisfied and that services or products they trust and believe. At the end of the day, the following question arises in this thesis:

What does the brand mean and its role in people life?”

American Marketing Association, (2001), defines a brand as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” A brand is thus a product or service that adds dimensions that differentiate it in some way from other products or service designed to satisfy the same need. These differences may be functional, rational, or tangible – related top product performance of the brand. They may also be more symbolic emotional or intangible related to what the brand represents.

Cheverton (2006) argues if go back 200 or 300 years and brandin