How would you describe the personality of the new brand? Do you feel that Chris Benz has achieved innovation and consistency in the new Bill Blass brand? That is, is the new brand in tune with today’s times? Is it in sync with today’s customers’ needs? Is it relevant and competitive in today’s marketplace?
Companies continually strive to revive and adapt their brands to the evolving market conditions. Companies and business organizations do have the brand managers who primarily determine what the customers are interested in and how developing a new brand will help adapt to their changing environment. Many factors contribute to the need for a company to re-brand itself and remains relevant in the competitive market economies. Of interest to this paper will be to reflect on the personality of a new brand and that would be Bliss Blass brand. The discussion will highlight Whether the new brand matches the current demands in market and so on.