Codes or “rules” for male and female behavior

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Some people assert that just one or two generations ago men and women seemed to have more rigid codes for how to behave: for example, men could be loud and assertive while women were expected to dress modestly and use a “feminine” voice. Do you think these codes or “rules” for male and female behavior still hold true today? What codes or “rules” apply to those who do not identify with one gender or the other? What experiences and observations can you point to as support for your position?

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Codes or “rules” for male and female behavior

Our society has a set of ideas about how we expect men and women to dress, behave, and present themselves. Gender coding are the signals that individuals manifest externally and that indicate their sexuality or relative masculinity or femininity. Gender coding can reflect a wide spectrum of sex differences. For example, girls and women are generally expected to dress in typically feminine ways and be polite, accommodating, and nurturing. Men are generally expected to be strong, aggressive, and bold. However, these codes and rules for men and women behavior doesn’t hold true today because both men and women are able to do many of the same necessary tasks, thereby making gender-specific behaviors irrelevant.

While the company is in a growing phase, they were entering into the latest technologies and were capable of providing the services for the same. But due to the lack of awareness within the existing clients as well as the lack of information to the prospecting clients, they were unable to generate any profits. So the CEO decided to set up a new sales and marketing team including the digital marketing experts and content writers. Mr. Gupta has joined the company as a sales manager in 2017. He had completed an executive management program in sales and marketing from a top management institute in India. He had nine years of corporate sales experience and was considered a performer in the industry.
After the continuous brainstorming sessions and multiple meetings, the sales and marketing teams came up with the decision that the prospecting clients are still not aware of the services and capabilities of the company yet so they need to organize a social media campaigns through multiple platforms.
Mr. Gupta set up a meeting with the stakeholders and CEO of the company to discuss the problem faced by the marketing and sales team of lack of proper tools and methods to manage and conduct the digital marketing campaigns. For this, they require financial support from the company to buy these useful tools but obviously, they were expensive tools.
CEO along with the IT head of the company strongly believed that investment should only be done on the development and services projects with the IT people and not to utilize the money on the online platforms.
Mr. Gupta came up with the marketing strategy and show the numbers and the buyers behavior till now and concluded that lack of awareness is stopping the company to penetrate in the market and investing in the marketing and sales team will be a huge advantage to get the long term projects and earn profits.
Recommendations:
1. I suggested investing in the marketing and sales team to buy relevant tools to conduct the campaigns and fetch the analytics report.

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