Coffee Shop Keyword Search.

 

Review the Coffee Shop Keyword Search.

Identify the top 5 keywords that The Westside Coffee Company should be using in website copy and headings to get better search engine optimization (SEO) organic search results from Google. Provide a rationale for your selections.

Allocate a budget to optimize a $500 per-week budget for Google Ad word marketing to get The Westside Coffee Company featured at the top of the search page in Google pay-per-click results. List the keywords you will bid on and the budget allocated to each. Provide a rationale for your selections.

Write a 250-word content marketing story on The Westside Coffee Company to promote The Westside Coffee Company in the local newspaper that can also be reused on other digital formats, including website, social media, and email blasts to customers.

Create a $3,000 monthly advertising plan for The Westside Coffee Company. Use the media costs provided on the Local Media Costs tab in the spreadsheet and justify your recommendations with data.

Sample Solution

rstand the school procedures in processing and recording financial transactions and producing financial information and believe this can be gained by receiving training on the school finance system and observing finance officer, I believe this will help me to move to tier 2 (NASBM) and enable me to understands financial accounts and the principles of double entry booking. My second objective is to develop a better understanding of school asset management; by reviewing and updating the current asset register and ensuring an effective system is in place. I will need to liaise with the site manager to allocate time for training purpose.

Part 3 – Exploring the political and organisational context of school business management

3.1 Research current policy context:

The education and regulatory environment constantly changes, regional networks and publications such as TES and KEY are valuable sources for SBMs to keep updated on policies especially with expenses that are not planned for. The effects of Brexit will undoubtedly be felt in our education system, what will happen to our European students and teachers? No one can predict exactly, there is a slight tension across our school however at this point our school leaders must carefully consider future outcomes and prepare accordingly.

With the government promoting academisation and increased autonomy from Local Authority (LA) schools are having to make the decisions on how to use their funds. Current government is keen to see improved performance in the country’s schools, according to Schools White Paper 2016 “We want to put more power into the hands of the best school and system leaders, and to extend their reach. A more autonomous school system is even more dependent on outstanding educational leaders “ (Gov.UK, 2016:13) clearly the governments aim is to create a school system that is self improving, embedding better training systems to develop more high quality leaders also making schools more autonomous.

An SBM works with Headteachers ensuring schools manage resources effectively and efficiently to achieve better outcomes for pupils, allowing Headteachers to focus on leading, teaching and learning. My school doesn’t have an SBM, if we did the school would be better prepared for any changes, taking pressure off the Heads by not only making significant savings, but also identifying new sources of funding ensuring successful results of school improvement plans. This will also allow for better preparedness and manage risks by planning ahead.

3.2 Key drivers behind the development of the profession to date & challenges for the future:

SBM role has expanded significantly over recent years; there is an increase in the professional development offered to SBM’s.
A greater emphasis on schools to develop their own capacity as level of support offered by LA’s on core business functions has reduced. Demand for SBM’s is greater due to increased pressure on Headteachers, many coming solely from an educational background some maybe struggling with additional tasks of managing resources effectively, which might have a negative impact on deputies and middle leaders applying for headship.

According to NCTL report (Gov.UK: 12) “Secretary of State for Education pledged to qualify 1000 SBMs by 2006” helps by enabling Headteachers to focus on teaching and learning rather then administration duties. SBM programs were developed and implemented with successful results. Unfortunately, there is still a lack of understanding about the role and more needs to be done to increase the perception, my associate head for example doesn’t fully understand the role of an SBM, but is fully supportive of my development with this course another barrier is lack of funding for the role especially in Primary schools. However based on Geoff Southworth’s SBM A quiet revolution “Most secondary school

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