Communication campaigns utilizes a purposeful promotional strategy to change knowledge, attitudes, behavior or policy in a specific, intended audience via marketing and advertising techniques. An example of a communication campaign; AirBnb new logo campaign, the Belo story. Communication objectives describe the target that you want to reach with your planned actions. By formulating this in advance, it can ultimately be evaluated whether the desired target is reached. Social media campaigns have become a crucial marketing technique for businesses everywhere. Using social medial in communication campaigns will allow you to reach your target audience, engage with current and potential customers, increase website traffic, and drive sales.
The effective practices related to training and staffing within organizations can lead to positive organizational performance (Delaney and Huselid, 1996). In a study of over 1000 companies, the use of eminent work practices such as recruitment and selection, training etc. can lead to employee retention as well as long-term corporate financial performance of a company (Huselid et al, 1995).
It may sometimes seem that learning and training are the same theories, however learning may many times occur outside training and sometimes a great deal of training can fail to yield learning. ‘Training involves relatively permanent changes in cognition, behavior, and affect’ (Kraiger et al., 1993).
1.3 Monitoring, Control and Feedback:
Once the Human Resource management plan is in place and the positions have been filled by the right people and once they have been trained by the company, the next step that the organization takes is to Monitor its employees, Control their work and then get a Feedback to improve and improve.
Monitoring of the employees is a crucial process within an organization. When the organization is in doubts about the work of a specific employee, they can always know before time through monitoring.
Human Resource controls are put in place to control certain employee behaviors, performance and also to enforce existing policies and develop new policies and measures. Organizations can use different types of control tools for the employees such as performance appraisals, discipline, employee observations etc.
For example, RMSI was been ranked the best company in India in the 2009. Gagan Jyot, vice president of Human Resources stated that ‘the employee’s involvement in company’s business decisions, leadership through mentoring and coaching are the big takeaways at RMSI’.
Conclusion
As I wrote above, for a multinational to do well overseas, it needs to have a workforce that is efficient, well trained and get add value to the company. Although the human resource planning may vary from multinational to multinational, it is however, very crucial for stability and sustainab
