stomer motivation

In order to attract more number of customers it will be essential use attractive advertising online, and personalize or customize the product (as an example wedding flower arrangements according to guest preferences).

8. Marketing strategies and Objectives

The over water wedding concept will take the typical beach wedding style to a whole new level as it is a very fresh concept to Maldives. Therefore it is essential that a comprehensive marketing plan is implemented to be competitive and mitigate its financial risk. Changes in customer perception cab be change due to market trends and demands.

8.1 Target Markets

“The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behavior and might require separate products or marketing programs”

(Kotler et.al,2010,P66)

Adaaran prestige vadoo’s current target markets are Asian, Europe, Middle East regions serving their Middle class, Working class populace. Target demographic segments such as Chinese ,European nationalities /Income between$ 5000-10000/ Age 25-35 /Generation-Millennial would be the ideal target markets for cater the product.

8.2 Marketing implementation

“Millennial represent an increasing percentage of the buying power in our economy. They have money and are ready to spend” (Hubspot 2016) In order to succeed the package best suitable marketing strategies should be followed,

 Using latest and newest social networks: Via facebook , Twitter, Yangme (China)

 Web development : Insert E-Flyers to Adaaran prestige Vadoo website

 Package promotions through tour operators and travel Agents

 Brand awareness programs : Example “ Tell the story” concept –share customer experience about their magical wedding experiences and share videos through social media networks.

8:3 Positioning