Sample Solution

Another key issue is the lack of elements of diversity in the company. The company is mostly female based and there are few men involved (Mitchell 7). This is not an issue per say, but in time, the lack of a male perspective in the company about designs starts to change their target market (Grant 1). Female designers may start to only tend to female consumers, which cuts their market in half. With more men involved, more design ideas are generated within the company (Grant 2). Another element of diversity that is lacking is the diversification of people’s backgrounds. The employees are all of Finnish background. This means they all come from the same area, all speak the same language, and this can cause them to think similarly or act similarly. Diversity in a company brings success because it brings new ideas and brings different peoples experiences to the table (Simmons 5). These people do have their own story, but they lack the culture. To expand internationally, people must be more versatile in their awareness of other markets and their needs. More diversity among the types of workers can lead to breakthrough ideas for Marimekko (Simmons 5). Lastly, the lack of diversity among the roles of the employees. They all answer to Paakkanen and a few project leaders. This causes less people involved in the network chain. Yes, a closed network chain can be helpful, but it also can cause reoccurring products to be produced. Without innovation of designs, the company is destined to flatline. She needs to create and implement different levels of workers, so that more people are involved and she can start to see who would be a good fit as her successor. Right now, ultimately everyone is on the same playing field, and after a while that may cause Marimekko for fall short (Hackman 252).