Communication and the changing environment for business

Research further regarding corporate communication and one which you have not written about in prior classes.
• Communication and the changing environment for business;
• Communicating strategically;
• Corporate communication function;
• Identity, image, reputation, and corporate advertising;
• Communication and corporate responsibility;
• Media relations;
• Internal communication;
• Investor relations;
• Government relations;
• Crisis communication.

Sample Solution

In business, as in life, few things remain the same. As a result, companies need to be willing to move with the times. They need to modify their operations in response to technological advances, stakeholder expectations, increased competition, and other pressures. Although corporations had no exact strategy previous in this century for industry with communication as a functional area, they frequently had to take action to external and interior constituency whether they required to or not. As the environment for business become more hostile, laws also start to change, forcing company to communicate in new and much more public ways.

Absorption is getting engrossed in recreational activities or getting engaged in every day work. During absorption attention is more focused and stable where as environmental and personal context is impaired. As voluntary control and awareness are the major elements of consciousness , when there is a disruption seen in one or both the process, disassociation is seen to be present. According to some studies there are multiple form of dissociative experience under which Absorption and Imaginative Involvement is one form under which individuals feel that when they are watching T.V or a movie they become very absorbed in the story that are unaware of what other events are happening around them(NielsG. Walller 1996)

Some filmmakers also intentionally seek to induce an altered state of consciousness in their audience, by doing this self-awareness can be reduced and personal concerns thereby dislocated, for some time. Here dissociation may act as a psychological clutch allowing the individual to disengage from aversive or wearisome experience Or they seem to be , flights into escapist behaviours (may) reflect the painfulness of having to be continuously aware of the variety of unfinished businesses in one’s life which cannot be acted upon relatively quickly.(Lisa.D.Butler,2006) According to Buttler and Palesh watching films videos or television are viewed as deliberately engaging in dissociative experiences. Video terminal Dissociation Trance was an attempt to develop knowledge of disorders which are connected to virtual realities this involve having a significant disturbances in the state of consciousness, identity, and memory, the dilution of self-awareness and self-integrity, and the replacement of the customary sense of personal identity by a new virtual identity. There are three factors considered under video terminal dissociative trance which are regression, Addiction and Dissociation, in this dissociation as a defence mechanism allows the people to avoid emotional distress for some time by screening out excessive or over whelming stimulus.( Adraino Schimmentil, 2017).

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