Company Analysis

1. What do you see as plausible possible courses of action moving (hypothetically) forward? Describe at least three alternatives; each should be discussed in detail and address different stakeholder perspectives.

2. What would be the outcome implications of each of your proposed possible alternative courses of action? Describe any ethical implications associated with each of the decision alternatives.

3. What should the strategy be so that the company is best positioned under each decision alternative?

4. Based on your best analyses, which one of the above courses of action do you recommend and why?

5. As implications of your recommended decision, what are the actions needed in the next year for each function in the company: Marketing, Finance, Human Resource, Technology, Operations, etc.?

 

Sample Solution

While the ‘probable future’ is only one of many possible futures, it is identifiably the one future that most people in an industry or firm tacitly and expressly agree is likely to happen. The probable future is what would occur if current patterns and trends continued without intervention or unexpected influence. Although the ‘probable future’ is the likely course of events, planners who focus future preparations solely on this version of the future may be in for a shock when unexpected developments unfold. It is therefore wise in strategic planning to recognize that the firm’s shared view of the probable future is just that–a shared view.

found that mothers felt more committed to their work than fathers (Wallace, 2008). However, this commitment was often not recognised in the organisation with one respondent saying “I work only four days, so they assume you’re less committed…I called from the labour room three times the last time I was there to make sure they could contact my clients and reschedule my appointments.” (ibid, p.491). For HRM to be successful in achieving diversity at work the view of what constitutes as a committed worker must change. In the workplace, the time spent at work is still regarded as a representation of productivity (Lewis, 1997). However, this is an insufficient way to measure productivity and in turn a committed worker. A better representation of an individual’s productivity would be to measure the quality of their output and it is important for an organisation to recognise this difference.

Flexibility

Due to the marketplace now becoming highly competitive there is a need for businesses to be able to adapt and respond to market pressures. This leads to the requirement of employees to be temporal, numerical and functionally flexible for them to be able to adapt and respond to changes efficiently and gain competitive advantage (Walsh, 1990). Therefore, organisations view flexible working arrangements as a way to meet organisational needs, such as; to reduce costs and adapt to variations in supply and demand, rather than to meet the needs of their employees (Dickens, 1997).

Adopting flexible working arrangements challenges the expectation that the “right” employee works full-time and long hours. However, in reality flexibility has not fully challenged this expectation and has not been able to ensure equality at work. Functional flexibility does not often meet the multiskilling of jobs but instead increases the workload of similar tasks but in a short timespan (Kirton and Greene, 2010). Even though there are several flexible wor

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