Company memo

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Your company conducts training sessions for new employees. You have observed that many of the new hires have been using cell phones in class, checking their email on company time, and text messaging to fellow employees—to pass on personal material to each other or relay personal information—or even to individuals outside the company.

This greatly concerns you as President of the company, both because the employees are not concentrating on what is being taught during the training sessions, thereby making them less likely to succeed in their jobs when training ends, and because you have a problem with employees using text-message or email account names like “Sexyguy2010” and “Squirrelgirl42” for inter-company communications.

Draft a company memo, to be sent by you as the President, addressing company rules and procedures concerning Digital Communications, including:

(1) rules concerning cell phones while in the classroom during training sessions, and

(2) rules concerning proper text-message/email account names for inter-company communications.

Make sure that you incorporate all the elements of good business correspondence, as discussed in Ch. 8, and that you format this properly as a memo in accordance with proper memo formatting.

Sample Solution

dustry. It is an app where people can upload their own pictures and choose to follow friends, trends, influencers and even brands. This app has been researched by many people in terms of how it is used for marketing and the effects it has on body image. The impact it has had has been massive as “Recent figures show that Instagram alone has a significant share of posts that belong to the fashion category.” (Khamhampati, 2014), the rise of society’s interest in other people’s lives has helped brands because they operate by dispersing the work of creating and engaging with images into consumers everyday lives.

The up rise of the fashion blogger and social influencer as a job and career has had a major impact on fashion and the industry in general. The influencers have brought a new aspect to social media where people want to see what people are doing, what they are wearing and what make-up they should be using right now. Social media is now very popular. Fashion blogs have become a huge influence on today’s youth and the fashion industry. In more recent years YouTube has grown and ‘vlogging’ has become more popular. “The increasing pervasiveness of social media and digital technology has had a dramatic impact on the fashion industry and labour within fashion.” (Arriagada, 2016.) One impact that social media has had on the fashion industry is that social influencers haven been able to promote brands and make them more popular by appealing to their audience, allowing trends, brands and even activities to be promoted over a wider audience. Blogs are the new editors and Instagram is seen as the new runways where people will go to find fashion inspiration on a daily basis. Wessingers (2007) found that “before Instagram

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