1. COMPANY BACKGROUND [S]
– history; milestones/critical events; size; markets; market share; locations, etc.
– detailed description of business, products and services.
2. VISION & MISSION – may be explicitly stated or implied. [G]
3. GOALS OBJECTIVES STRATEGIES [M]
– these must be discussed in an interconnected form.
– goals and strategies may be implied but not objectives.
4. BUSINESS MODEL [H]
– what is the company’s “value proposition” (customer benefits)?
– how does the company operate AND make money?
– illustrate in flow diagram form.
5. COMPANY PERFORMANCE [S]
– (a) financial and (b) strategic
– For (a), use both Industry and Competitors’ ratios for comparisons
(Note: outside research is expected only for industry and competitor data)
6. MANAGEMENT CHARACTERISTICS [G]
– background, philosophy & qualifications of TMT.
– corporate culture and values.
– organization structure (chart form)
7. CORE COMPETENCIES & CAPABILITIES [M]
8. MACRO-ENVIRONMENT (EXTERNAL ANALYSIS) [H]
– PESTEL framework
(Note: outside research is expected in this entire section)
9. INDUSTRY & COMPETITORS (EXTERNAL ANALYSIS) [S] + [G] WE’LL SPLIT
(Note: outside research is expected in this entire section)
– define industry (use SIC or NAICS code)
– economic features
– driving forces
– industry key success factors
– industry trends
– 5 Forces Analysis
– Competitor Analysis
(a) Strategic Group Analysis
(b) Weighted Competitive Strength Assessment
(c) Generic Strategy Analysis
10. SWOT [M]
11. MAJOR ISSUES / PROBLEMS [H]
– identify at least 2 strategic problems and/or issues facing the
company
– explain the ROOT cause(s) and impact of each
12. SARS ANALYSIS (Strategic Alternative RecommendationS[H] + [M] SPLIT
– for EACH problem/ issue:
(a) generate at least 3 good alternatives (Note: these should not already have been
implemented by the company)
(b) explain why and how each alternative can help solve the problem/issue
identified
(c) evaluate the pros and cons of each alternative
(d) perform a Tradeoff Analysis among the alternatives
(e) recommend ONE ‘best’ alternative for each problem/issue
13. RECOMMENDATION & IMPLEMENTATION PLAN [S] + [G] WE’LL SPLIT
– discuss in detail how you would implement the chosen ‘best’ alternative (from
step #12) for each problem/issue
– explain how your solution would solve the root cause of the cause
– explain how your solution would impact each functional area of the organization
– develop a step-by-step action plan with a time frame for implementation.
WARNING:
(1) Other than the exceptions highlighted in Steps 5, 8 and 9, you are not
allowed to obtain ANY information from outside the case
(2) Outside information, where allowed, must pertain to the same time
period (year) of the case.
Failure to comply with either (1) or (2) will automatically result in
FAILURE!

https://www.youtube.com/watch?v=0FS7vDZA-oE 1ST GROUP AMAZON VIDEO TO REFERENCE
file:///C:/Users/emily/Downloads/iROBOT.pdf 2nd