Comparing learning definitions

1. Select two definitions of learning. You can use some that were included in your lectures or tutorials, or you can present your own definition. Present the definitions, where they are from (please note, if it is your definition, you need to make this clear), and what kind of learning were they initially designed to explain. 2. Identify and compare the critical attributes in the two definitions. Every definition has at least one critical attribute. 3. Compare and contrast the definitions. Assess the usefulness of the definition​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​s to you as a future teacher and how they fit with what you consider learning to be. You may also consider issues such as how well each definition accounts for learning of exceptional students, learning in different content areas, individual differences in learning, different cultural expectations of learning etc

Sample Solution

Comparing learning definitions

We all know that the human brain is immensely complex and still somewhat of a mystery. It follows then, that learning, a primary function of the brain, is understood in many different ways. Learning can be described in different ways. It can be defined as a change in human disposition or capability that persists over a period of time and is not simply ascribable to processes of growth (The Conditions of Learning by Robert Gagne). It can also be defined as the transformative process of taking in information that, when internalized and mixed with what we have experienced, changes what we know and builds on what we do. It is based on input, process, and reflection. It is what changes us (The New Social Learning by Tony Bingham and Marcia Conner).

day’s global marketplace the role of packaging becomes ever more vital especially in food industry and its basic function is to safeguard product integrity by shielding the actual product against potential damage from climate, bacteriological and hazards (Stewart, 1995). Nancarrow et al., (1998) suggest that food products use a range of packaging attributes combining colours, shapes, symbols and messages. This attracts and sustains attention and helping consumers identify with the images presented.

The importance of packaging design and the use of packaging as a vehicle for communication are growing (Rettie and Brewer, 2000). According Silayoi and Speece (2004) for low involvement product the package is the product because impressions formed during initial contact can have lasting impacts.

Packaging strongly influences the perceived appearance of a product (Hummel et al., 2003). Research further suggests that perceived physical appearance affect consumers’ expectations of liking for a food product (Hurling and Shepherd, 2003). One recent study by Connolly and Davidson (1996) estimated that 73% of purchase decisions are made at the point of sale. As such the package becomes a critical factor in consumer decision making process because it communicates to consumers at the time they are actually deciding in the outlets.

2.2.6 Positioning

Positioning has evolved from market segmentation, targeting and market structure changes during 1960s and early 1970s (Shekar, 1989). The concept of positioning was strongly advanced by Ries and Trout (2001). They stated that many products already have a distinctive position in the mind of customers and these positions are very difficult to dislodge. For example “Parle” biscuits positioned as a value for price product and it has an image that generates respect and belief of good quality in the minds of buyers. In this respect Dovel (1990) contends that positioning should not be just a part of the strategy of an organization but it should be the backbone of business plan.

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